Marketing
28 results total, viewing 11 - 20
Does your business have a blog? Should it? A blog can add value to your business as a way to generate leads, publicity, customer engagement and more. But a boring, poorly maintained blog won’t boost your business in the least. more
In today’s hyper-competitive business climate, companies need to continuously refine their marketing strategies to ensure that internal resources are optimized and new business-development efforts are finely tuned. While business owners are usually on top of every detail of their new business efforts (i.e. how much are we spending to bring in new business this year), often the examination of the proper use of internal resources is lacking. more
Marketing professionals succeed by getting to know their clients and developing creative and workable plans for them. more
Duffy & Shanley’s public relations team has won four awards through The Publicity Club of New England’s annual Bell Ringer Awards, announced June 9. more
Rhode Island mobile Web solutions company MoFuse Inc. has been acquired by The Search Agency, a global online marketing firm headquartered in Los Angeles seeking to boost its mobile management offerings for small and local businesses. more
Business owners and entrepreneurs often need to be team builders as well. It might be a project-based team, a team of advisers, employees or problem-solving group. Whatever the team purpose, it’s essential to build it well to achieve the best results. more
GO Veggie! recently named Whitney Velasco-Aznar to its newly created role of vice president of marketing, where she will direct all marketing and communications. A global marketer with more than 20 years of experience, she has held positions at prominent food companies, including General Mills, Nestlé, Mars and Hormel Foods. more
PROVIDENCE – The R.I. Commerce Corporation, the R.I. Office of Energy Resources and nonprofit marketing firm SmartPower last week announced the launch of a new, municipal-based program aimed at providing opportunities for installation of rooftop solar energy at lower costs. more
Pop quiz: What’s better for your bottom line, online clicks or a phone that rings? For most small-business owners, a ringing phone trumps digital clicks or the far more amorphous measure of online “impressions” from, say, a website banner ad. more
Tired of constantly chasing after clients or customers? Are you relying too much on current clients to send new business your way through referrals? more
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