Updated March 30 at 6:25am
Marketing
69 results total, viewing 11 - 20
The mantra "content is king" has recently become a favorite of marketers – and for good reason. In today's rapidly changing marketing landscape, content marketing is one of the most important investments you can make. A strategic … more
Roughly 3,000 miles east of California's Napa Valley, and even farther from France's notable wine-making regions, lays Rhode Island, not always the top destination for wine tourists. This was the catalyst behind five southeastern New … more
Time was that business success involved product creation, then marketing, then production and selling, then doing it all over again. But that's so 20th century. The communications revolution that the Internet ushered in has added a powerful … more
PROVIDENCE – Reaction to Rhode Island's new slogan, "Rhode Island: Cooler and Warmer," has been anything but lukewarm. The logo was designed by Milton Glaser, creator of the "I Love New York" slogan. It was unveiled March 28 along with a … more
What employee benefit is the most popular among staff members? Catered lunches, or the ability to work on personal R&D projects, or maybe it's the dogs in the office. How do you encourage employee engagement? We explain … more
Lisa Reefe has joined (add)ventures as strategy/marketing manager. Prior to joining (add)ventures, she held other senior marketing roles, bringing more than 20 years of marketing and communications experience to her new role. Reefe holds a B.A. in … more
Anne Zollo has joined (add)ventures as strategy/marketing specialist. Prior to joining (add)ventures, Zolla was an advocate for the National Campaign to Prevent Teen and Unplanned Pregnancy. She holds a bachelor's degree in business administration … more
A child climbing a tree, another frolicking in a pumpkin patch, a boy playing the drums, a baby and mother sleeping, a woman with cancer playing a game with friends, a man splitting wood, the word “life” … they are all images used in Lifespan’s latest advertising campaign. more
When Rhode Island Hospital realized the mismatch between the number of its nurses who were highly qualified in critical care and the number of acutely ill patients it was caring for, the Lifespan facility created several nursing internship programs, … more
Watts outlines how common-sense reasoning can be misleading in terms of predicting outcomes in politics, marketing, business, science and everyday life. Crown Business more
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