Marketing
79 results total, viewing 11 - 20
Jim Collins immortal business bestseller, “Good to Great,” created a revolution in many businesses and an explosion in book sales. The book was adopted, adapted, taught, and implemented. In many instances, companies did go from good to great – or at least from good to very good. more
Last week, I wrote about the big picture of what it would take to attract 1,000 leads, both the philosophy and structure of what would create the attraction. I also talked about all the research I did to find “the best time” to tweet, retweet, post, and take other social actions in order to get the full measure of exposure. Turns out no one really knows the best time. Pretty interesting. more
When you’re giving your sales presentation, do you really know what the customer is thinking or what they’re asking themselves as you’re presenting? more
I’m often asked, “Why do salespeople fail?” more
Jeffrey, When a client says he or she is “still reviewing their options,” I know you say that’s the result of their [inability] to see the value in my product or service. But how should I respond to this objection without pushing the customer away? Thanks, Gladys more
“Thoughts are things” is the title and the first words of the first chapter of Napoleon Hill’s “Think and Grow Rich.” more
Social media has become second nature for many small-business owners and startup entrepreneurs. Business owners spend significant time – and sometimes money as well – seeking fans, likes and followers on all kinds of social platforms, from Facebook and Twitter, to LinkedIn, Quora, Tumblr and Pinterest, among others. more
The old way of selling is dead. more
Amid changing ownership, competition and technology propelling radio through dramatic transformation, Cumulus Broadcasting Market Manager Barbara Haynes has remained clearsighted. more
If you take the name “Creative Capital,” you better be able to back it up. In its “Bring Your Company to Life,” marketing program, The Providence Foundation and its community partner, the Downtown Improvement District, are making good on that premise. more
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