Updated February 6 at 12:27am
Marketing
79 results total, viewing 11 - 20
In a survey conducted by a big benefits management company (a management and human resources consulting firm), they asked 365 CEOs and sales management executives, "What are the three key factors that separate high-performing sales professionals … more
Humbug. Salespeople hate holidays. Holidays are an excuse for decision-makers to put buying decisions on hold. But the worst of them are the Christmas to New Year's stall. "Call me back after the holidays" and "Call me after the first of the year" … more
DON SARACEN, president of Saracen Sales & Marketing of Bristol, was named the 2015 Alan Weiss Award of Excellence recipient. The award is given annually to a past president of the National Speakers Association of New England who has demonstrated a … more
Here is a question I've received more than 100 times in one form or another: How do I make a (better) name for myself? Here is the premise, the definition and the answer: In sales it's not who you know; in sales it's who knows you. … more
A ringing bell echoes loudly in the foyer of ParsonsKellogg LLC. The sound interrupts Director of Business Development Bryan McWilliams midsentence. He's explaining how the East Providence company represents Rhode Island as a top player in … more
More than 300 people attended a downtown Providence tour of condominium and apartment buildings on Oct. 17, filtering through sites including the Arcade Providence, Avalon at Center Place and the new building at The Promenade. more
For marketers who want to truly leverage today's new media, paid marketing is the least-desirable route to travel. A few years ago an article was published in the McKinsey Quarterly that changed the way we view marketing efforts. Now … more
The marketing landscape has undergone a radical transformation since the advent of the information age. Companies used to be in control of their relationships with customers and could use the traditional sales-funnel model to push the prospects … more
A good friend gave me a book about building your business through referrals. The author believes, "The best marketing strategy is to be referable." He is correct. He writes, "Referability means that your very best clients and customers are … more
They used to call him crazy, now they give him awards. That's how Stephen Rosa, president and CEO of the marketing firm (add)ventures, jokingly describes how the marketing and communication industry has evolved during his 26 years in the … more
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