Updated June 28 at 4:28pm
Marketing
71 results total, viewing 21 - 30
First impressions make a difference when the goal is winning a new customer, moving up the career ladder, gaining acceptance to a group or, of course, attracting a new special friend. That's a lot to ask when some experts say first … more
PROVIDENCE - The owner of Daniel Chapter One, a self-proclaimed health and healing ministry, pleaded guilty in federal court last week to tax evasion and selling unapproved products for cancer treatment and prevention. James Feijo, 68, … more
In his time serving as a chief marketing officer and de facto gatekeeper of a multimillion dollar budget, Chris Ciunci was regularly approached by marketing and advertising firms. But he found that they very rarely had his company's best interests … more
(Updated 10:02 a.m.) Three firms, including the developer of the “I Love New York” slogan, a global public relations firm and a Jamestown-based company that will engage the public, have been selected to create a tourism and business attraction campaign for Rhode Island. more
Over the past 17 years, we've had the opportunity to consult with hundreds of foundations, nonprofits and professional-services firms. At the beginning of most engagements we'll gather a group of executives, managers and staff members in a … more
CHIEF MARKETING OFFICER, PRIVATE COMPANY The word "dedicated" doesn't quite describe it. June Landry works tirelessly and "lives and breathes" her job, according to her employers at Kahn, Litwin, Renza & Co. Ltd., the … more
Growing a company’s brand and growing its business are two different things that need to be approached differently, according to panelists at Thursday’s Providence Business News Summit, “Growing and Protecting Your Brand.” more
Nuts ’N More wanted a better Web presence to attract more visitors and sales. Enter investor Robert Herjavec and marketing firm Deluxe Corp. more
In a few months, when the ill-fated "Cooler & Warmer" slogan and a bungled introductory video fade from collective memory, Rhode Island will have a stronger national and regional profile if it follows through with its marketing campaign, according … more
S. James Kwon operated as a consultant of graphic design using the brand name Figmints, beginning in 1999. For the next decade or so, he worked with several marketing and design agencies throughout the Northeast, developing brands and … more
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