You have been making value perceptions and value judgments your entire life. more

I was recently at Washburn University in Topeka, Kan., giving a seminar sponsored by Sales & Marketing Executives International. I had an informal logistics meeting with some of the association members before the event when Jamie, the young woman who directed me to my preparation room, talked to me about her career. I asked her what she was seeking to become. more

PROVIDENCE – Union Studio’s rebranding from Donald Powers Architects to its current incarnation won it first-place honors for corporate identity at the 35th Annual Society for Marketing Services 2012 Marketing Communications Awards. more

As online video gets cheaper and easier to produce, and its effectiveness as a marketing method grows, more and more small businesses are jumping in. Business owners who’ve stuck largely to text-based marketing channels such as search ads, blogs and social networks are discovering that video can be a compelling addition to a marketing mix. more

In case you haven’t noticed, the book-publishing industry is about half of what it used to be. There is now a mad scramble by publishers to discover what tomorrow will look like. more

Fifteen Rhode Island companies and seven in neighboring Bristol County, Mass., made Inc. Magazine’s 2011 ranking of the fastest-growing private companies in America. more

Rob Yafee, owner of two Pawtucket restaurants, was among the first to jump onboard when Groupon, a coupon website that offers consumers a daily bevy of half-off deals at local establishments, expanded to the Providence area two years ago. more

You’ve heard this word since the first time you got angry or upset. Or maybe it’s a word in your head that beacons reality. Pent-up frustration, worry, or concern about the present or the future – or both – and nervousness about what’s about to happen in the world, at work, at home, or in your personal life. more

When Groupon first hit the scene it put the spotlight on a massive new market and inspired countless copycats. But many local businesses lost money with the Groupon deals model, which often requires losing money on the initial offer in hopes of making it up on additional sales and return visits. more

Sixteen Rhode Island companies - including VMS Alarms - and three from neighboring Bristol County, Mass., were named as some of the fastest-growing private companies in the United States on an Inc. Magazine 2012 list. more