Updated May 28 at 4:28pm
Marketing
62 results total, viewing 21 - 30
Does your business have a blog? Should it? A blog can add value to your business as a way to generate leads, publicity, customer engagement and more. But a boring, poorly maintained blog won’t boost your business in the least. more
In today’s hyper-competitive business climate, companies need to continuously refine their marketing strategies to ensure that internal resources are optimized and new business-development efforts are finely tuned. While business owners are usually on top of every detail of their new business efforts (i.e. how much are we spending to bring in new business this year), often the examination of the proper use of internal resources is lacking. more
On any day, a business may encounter a crisis situation that threatens to undermine its good will in the community and may result in substantial legal exposure. In a crisis, it is critical that company executives hear viewpoints from both lawyers … more
How important is face-to-face networking to sales, relationships, career and success? I asked my commercial insurance agent, John Cantrell, to give me a synopsis of his networking. John has been a friend, client and vendor for the past 22 … more
Everyone is in sales. Why? Because from the time we wake up until our heads hit the pillow at night, we are continually communicating, negotiating, persuading, influencing and selling ideas. Do you want to nail the sale? The tool I use is … more
I am focusing away from "having your best year ever" and zeroing in on "having a great year." For the past few weeks I have given you the list of ideas that will drive the year's results, and elaborated in detail on several of the elements. See the … more
Having attended several events lately, I have heard the terms "lead" and "referral" bantered around. Which would you rather have? Referrals of course. It's the personal power of a sales lead. A recommendation, not just a name. Credibility, … more
If you take the name “Creative Capital,” you better be able to back it up. In its “Bring Your Company to Life,” marketing program, The Providence Foundation and its community partner, the Downtown Improvement District, are making good on that premise. more
Even in the Ocean State, not everyone knows their clams. more
People who do not succeed have one distinguishing trait in common. They know all the reasons for failure, and have what they believe to be air-tight alibis to explain away their own lack of achievement. more
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