Updated December 5 at 11:05am
Marketing
59 results total, viewing 21 - 30
Growing a company’s brand and growing its business are two different things that need to be approached differently, according to panelists at Thursday’s Providence Business News Summit, “Growing and Protecting Your Brand.” more
Nuts ’N More wanted a better Web presence to attract more visitors and sales. Enter investor Robert Herjavec and marketing firm Deluxe Corp. more
In a few months, when the ill-fated "Cooler & Warmer" slogan and a bungled introductory video fade from collective memory, Rhode Island will have a stronger national and regional profile if it follows through with its marketing campaign, according … more
S. James Kwon operated as a consultant of graphic design using the brand name Figmints, beginning in 1999. For the next decade or so, he worked with several marketing and design agencies throughout the Northeast, developing brands and … more
CHIEF MARKETING OFFICER, NONPROFIT Plan International USA Chief Marketing Officer Shanna Marzilli didn't always envision herself in marketing. While pursuing her undergraduate degree in political science at Providence College, she … more
Chairman, CEO and President Brian Goldner has Hasbro Inc. on a growth trajectory in the corporate realm and as a sustaining philanthropic partner in Rhode Island. Goldner joined the world's third-largest toy company in 2000, becoming CEO in … more
Eighteen years ago, I moved back to Rhode Island after a 10-year stint in Los Angeles. Sure, the weather was great. The people were wonderful, and there were a lot of great business opportunities. But what I missed most during my time on the West … more
Michael Gwynn has been promoted to vice president of sponsorships for the Pawtucket Red Sox. He joined the PawSox in 1991 after a career as a sports reporter/anchor for WPRI-TV 12 and WCVX-TV 58. He holds an MBA from Babson College. more
About 10 years ago Ryan Buttie and Bryan Roberts, who grew up near each other in Cumberland, started shooting videos for weddings and businesses. more
In marketing, your first question should always be the same: Who is your customer? A shocking proportion of companies don't have an answer to this question, despite the fact that understanding your customer is one of the most fundamental principles … more
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