Marketing
79 results total, viewing 31 - 40
It was an early-morning meeting chaired by the SVP. There wasn’t any reason to anticipate fireworks this particular day so the atmosphere was, to say the least, rather relaxed. A sales manager was the last to arrive, whispering to the person next to him as he sat down, “All I want to do is sell.” more
Does your business have a blog? Should it? A blog can add value to your business as a way to generate leads, publicity, customer engagement and more. But a boring, poorly maintained blog won’t boost your business in the least. more
In today’s hyper-competitive business climate, companies need to continuously refine their marketing strategies to ensure that internal resources are optimized and new business-development efforts are finely tuned. While business owners are usually on top of every detail of their new business efforts (i.e. how much are we spending to bring in new business this year), often the examination of the proper use of internal resources is lacking. more
Here are a few questions to get your social sales juices flowing: more
I’m spending the day at Marché aux Puces, the antique flea markets of Paris. Also known as the “Puces” or “MAP,” it hosts 14 named market areas that offer an authentic and one-of-a-kind atmosphere. The market, steeped in history, brings together antique dealers, designers, artisans, artists, and customers from all over the world. more
Marketing professionals succeed by getting to know their clients and developing creative and workable plans so the company can generate business and accomplish its mission. more
When angel investors put money into a business they’re generally laying their own cash on the line. So they’re careful about what businesses they back. more
Tom Flanagan, vice president of marketing and technology at Residential Properties Ltd., is among 10 recipients of the 2013 Tech10 Award from the Tech Collective, an association for information technology and bioscience. The award recognizes exceptional technology professionals in the state. more
As the commercialism of Thanksgiving fades into the commercialism of Christmas (or whatever name you’re allowed to call it these days), several thoughts have occurred to me that will impact you as a person, you as a salesperson and your business. more
After nearly 60 years of a wavering belief in Santa Claus, I have come to a major realization. Santa Claus is actually Google. more
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