Updated February 12 at 11:12am
Marketing
79 results total, viewing 31 - 40
Having attended several events lately, I have heard the terms "lead" and "referral" bantered around. Which would you rather have? Referrals of course. It's the personal power of a sales lead. A recommendation, not just a name. Credibility, … more
It takes smart, highly competent salespeople to meet the challenges presented by today's informed and savvy customers. Even so, there are many in sales who believe that success depends on a friendly smile, a gift for small talk and a large … more
Kimberly Ann Madden has been named a marketing coordinator for Precision Engineered Products LLC. In her new role she will supervise all facets of the company's external and internal support materials. She holds a B.A. in arts and communications … more
Google helped provide $196 million of economic activity for 6,100 Rhode Island businesses last year, according to its annual Economic Impact Report. more
The Top 5 Audio/Visual Production Companies, ranked by number of local employees. more
Eighteen years ago, I moved back to Rhode Island after a 10-year stint in Los Angeles. Sure, the weather was great. The people were wonderful, and there were a lot of great business opportunities. But what I missed most during my time on the West … more
Michael Gwynn has been promoted to vice president of sponsorships for the Pawtucket Red Sox. He joined the PawSox in 1991 after a career as a sports reporter/anchor for WPRI-TV 12 and WCVX-TV 58. He holds an MBA from Babson College. more
When Blair Fish decided to open his own agency after building a career in the advertising industry, he had a clear vision for how to make his business grow. "I learned a long time ago that you have to drive results for your clients. … more
The Southeastern New England Chapter of the Public Relations Society of America has announced its 2015 Excellence Awards, recognizing the area’s best public relations work in the past year. more
In the past 10 years, it's been fascinating to observe the lack of "Internal Service Agreements" between marketing and sales. There seems to be a turf war without clear alignment on objectives, strategies and metrics to measure success. To … more
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