Updated August 27 at 12:31am
Marketing
63 results total, viewing 41 - 50
(Updated 12:33 p.m.) Havas PR, one of the companies working with the R.I. Commerce Corp. on the new statewide tourism campaign, will reduce its project fees by an additional $90,000. more
(Updated 12:57 p.m.) Former state Chief Marketing Officer Betsy Wall will be paid half her salary – approximately $67,500, plus up to $500 for opting out of medical coverage, according to a severance agreement released by the R.I. Commerce Corp. on Wednesday. more
Atom Media Group Inc. has relocated to the third floor of the historic Hanley Building in downtown Providence. more
Even though we know that "telling isn't selling," we can't stop doing it. It's become second nature to tell customers what to think, believe and buy. In a sense it is, since most of us were raised to respect authority, whether it was the … more
Companies used to view their marketing efforts as a sales funnel. In this traditional model, a company would first try to get as many people into this funnel as possible. They would then push their prospects through stages of awareness, familiarity, … more
Walter Callender, co-founder and managing partner of Práctico Innovation, discusses with Providence Business News the results of its recent competition and the private company’s mission. more
PROVIDENCE – It's not known as the "Creative Capital" for nothing. Rhode Island's capital city is considered one of the "Best American Cities for Creatives (that aren't NYC, LA or SF)," sharing space with cities that include Nashville, … more
Two Providence public relations firms were recognized at the 48th annual Bell Ringer Awards Ceremony in Boston held by The Publicity Club of New England, the region’s oldest nonprofit public relations trade organization. more
PROVIDENCE – James Feijo, owner and operator of Daniel Chapter One, a shuttered Portsmouth-based company, was sentenced last week to six months in federal prison and six months home confinement for tax violations and for marketing and selling … more
Think about the last few things you purchased. They hold the secrets to increasing your sales. Giving a seminar, I was in a stream-of-conscience talking about buying motives and why people buy. As usual I was focused on the … more
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