Updated May 30 at 3:30pm
Marketing
72 results total, viewing 41 - 50
RISING STAR Have you seen a snow-day announcement from Moses Brown School? Even though you have no ties there? You're not alone. The Providence Quaker school's "School is Closed" videos – 2015's featuring a parody of … more
1 You are Rhode Island's Small Business Person of the Year and in the running for the national honor. Why do you think you earned the recognition? I think our story is typical of how so many small businesses have fought hard to prosper the … more
A Havas PR agency representative said the company is in the midst of negotiating with the R.I. Commerce Corp. about work next fiscal year on the statewide tourism campaign. more
(Updated 12:33 p.m.) Havas PR, one of the companies working with the R.I. Commerce Corp. on the new statewide tourism campaign, will reduce its project fees by an additional $90,000. more
(Updated 12:57 p.m.) Former state Chief Marketing Officer Betsy Wall will be paid half her salary – approximately $67,500, plus up to $500 for opting out of medical coverage, according to a severance agreement released by the R.I. Commerce Corp. on Wednesday. more
Atom Media Group Inc. has relocated to the third floor of the historic Hanley Building in downtown Providence. more
Even though we know that "telling isn't selling," we can't stop doing it. It's become second nature to tell customers what to think, believe and buy. In a sense it is, since most of us were raised to respect authority, whether it was the … more
Companies used to view their marketing efforts as a sales funnel. In this traditional model, a company would first try to get as many people into this funnel as possible. They would then push their prospects through stages of awareness, familiarity, … more
Walter Callender, co-founder and managing partner of Práctico Innovation, discusses with Providence Business News the results of its recent competition and the private company’s mission. more
Detailed measurement of your marketing spend and return on investment is more crucial than ever. Today, there is a wealth of free or low-cost tools to help you establish a more efficient, data-informed marketing strategy. Marketing pioneer … more
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