Updated May 2 at 5:24pm
Marketing
74 results total, viewing 41 - 50
When Blair Fish decided to open his own agency after building a career in the advertising industry, he had a clear vision for how to make his business grow. "I learned a long time ago that you have to drive results for your clients. … more
In the past 10 years, it's been fascinating to observe the lack of "Internal Service Agreements" between marketing and sales. There seems to be a turf war without clear alignment on objectives, strategies and metrics to measure success. To … more
Have you/your company reached out to consultants? Yes – 62.5% No – 37.5% If yes, how often have you utilized a consultant? Occasionally – 50% Only once – 12.5% Regularly – … more
I define attitude as, "The way you dedicate yourself to the way you think." Think negative or think positive is a choice and a process. Negative is (unfortunately) an instinctive process. Positive is a learned self-discipline that must be studied … more
RISING STAR Have you seen a snow-day announcement from Moses Brown School? Even though you have no ties there? You're not alone. The Providence Quaker school's "School is Closed" videos – 2015's featuring a parody of … more
1 You are Rhode Island's Small Business Person of the Year and in the running for the national honor. Why do you think you earned the recognition? I think our story is typical of how so many small businesses have fought hard to prosper the … more
Atom Media Group Inc. has relocated to the third floor of the historic Hanley Building in downtown Providence. more
Even though we know that "telling isn't selling," we can't stop doing it. It's become second nature to tell customers what to think, believe and buy. In a sense it is, since most of us were raised to respect authority, whether it was the … more
Companies used to view their marketing efforts as a sales funnel. In this traditional model, a company would first try to get as many people into this funnel as possible. They would then push their prospects through stages of awareness, familiarity, … more
Walter Callender, co-founder and managing partner of Práctico Innovation, discusses with Providence Business News the results of its recent competition and the private company’s mission. more
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