Updated July 30 at 5:26am
Marketing
70 results total, viewing 41 - 50
(Updated 12:33 p.m.) Havas PR, one of the companies working with the R.I. Commerce Corp. on the new statewide tourism campaign, will reduce its project fees by an additional $90,000. more
(Updated 12:57 p.m.) Former state Chief Marketing Officer Betsy Wall will be paid half her salary – approximately $67,500, plus up to $500 for opting out of medical coverage, according to a severance agreement released by the R.I. Commerce Corp. on Wednesday. more
Atom Media Group Inc. has relocated to the third floor of the historic Hanley Building in downtown Providence. more
Even though we know that "telling isn't selling," we can't stop doing it. It's become second nature to tell customers what to think, believe and buy. In a sense it is, since most of us were raised to respect authority, whether it was the … more
Companies used to view their marketing efforts as a sales funnel. In this traditional model, a company would first try to get as many people into this funnel as possible. They would then push their prospects through stages of awareness, familiarity, … more
Walter Callender, co-founder and managing partner of Práctico Innovation, discusses with Providence Business News the results of its recent competition and the private company’s mission. more
Detailed measurement of your marketing spend and return on investment is more crucial than ever. Today, there is a wealth of free or low-cost tools to help you establish a more efficient, data-informed marketing strategy. Marketing pioneer … more
Perhaps the most powerful principle Napoleon Hill wrote about, and certainly the most enduring, is the ninth step towards riches: power of the master mind. The idea of a Master Mind group was created, put forth, and expounded upon by Napoleon Hill … more
As one of two top executives at a social-benefit corporation in Rhode Island, Maureen Cronin gets hired to solve problems and create change. She takes on that role as co-founder and CEO through her firm, Worldways Social Marketing, in … more
PROVIDENCE – It's not known as the "Creative Capital" for nothing. Rhode Island's capital city is considered one of the "Best American Cities for Creatives (that aren't NYC, LA or SF)," sharing space with cities that include Nashville, … more
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