Updated February 12 at 7:12pm
Marketing
79 results total, viewing 51 - 60
Josh Coffy is a world-class Twitter expert. His social media consulting service has gained hundreds of his clients thousands of (legitimate) followers. And their following grows organically every day. Josh spent four days … more
There are a few star performers in sales. The other 99 percent fall on a continuum from very good to poor. While this isn't news, the common approach is to hold up the 1 percent as models for everyone else. "Strive to be a star," they're told. While … more
Think back to your selling ability when you were a kid. That statement no doubt brought a big smile to your face. The toy you wanted. The place you wanted to go. The candy bar you wanted in the checkout aisle of the grocery store. The TV … more
Companies used to view their marketing efforts as a sales funnel. In this traditional model, a company would first try to get as many people into this funnel as possible. They would then push their prospects through stages of awareness, familiarity, … more
Walter Callender, co-founder and managing partner of Práctico Innovation, discusses with Providence Business News the results of its recent competition and the private company’s mission. more
Detailed measurement of your marketing spend and return on investment is more crucial than ever. Today, there is a wealth of free or low-cost tools to help you establish a more efficient, data-informed marketing strategy. Marketing pioneer … more
Perhaps the most powerful principle Napoleon Hill wrote about, and certainly the most enduring, is the ninth step towards riches: power of the master mind. The idea of a Master Mind group was created, put forth, and expounded upon by Napoleon Hill … more
As one of two top executives at a social-benefit corporation in Rhode Island, Maureen Cronin gets hired to solve problems and create change. She takes on that role as co-founder and CEO through her firm, Worldways Social Marketing, in … more
Ask anyone in New York City why their bagels are the best in the world and they'll say, "It's the water!" Ask anyone in Philadelphia why their cheesesteaks are the BEST in the world, and they will say, "It's the bread." Further questioning … more
PROVIDENCE – James Feijo, owner and operator of Daniel Chapter One, a shuttered Portsmouth-based company, was sentenced last week to six months in federal prison and six months home confinement for tax violations and for marketing and selling … more
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