Marketing
48 results total, viewing 1 - 10
Joseph Grady, who was named senior fellow for public policy at The Pell Center for International Relations and Public Policy at Salve Regina University earlier this year, has spent years researching the ways that people interpret communications. more
When angel investors put money into a business they’re generally laying their own cash on the line. So they’re careful about what businesses they back. more
J.D. Power has named Amica Mutual Insurance Co. to its 2014 Customer Champions list, one of 50 U.S. brands that were selected from among 600 that were examined. more
Your grandparents knew it as Collette Travel, your parents knew it as Collette Tours, and you’ve know it as Collette Vacations – until now. more
Customers – and, yes, that means YOUR customers, too – are spending more time on social media and mobile devices than ever before. As a result, small-business owners are increasingly using social media as a way to not just communicate with customers, but to provide various forms of customer service as well. more
Hasbro Inc. once again was named to The Ethisphere Institute’s list of the “World’s Most Ethical Companies,” the third year in a row that the toy maker and entertainment producer has been recognized for business practices that embody the institute’s motto, “Good. Smart. Business. Profit.” more
In today’s hyper-competitive business climate, companies need to continuously refine their marketing strategies to ensure that internal resources are optimized and new business-development efforts are finely tuned. While business owners are usually on top of every detail of their new business efforts (i.e. how much are we spending to bring in new business this year), often the examination of the proper use of internal resources is lacking. more
Achieving breakout success as a small business in today’s highly competitive and increasingly complex business world requires exceptional efforts to develop clients and customers who rave about your company, and are willing to tell others. Failing to delight customers is more than a shame – it’s a slow road to business oblivion. more
The NCAA men’s basketball tournament tipped off last week, and one of the questions that was on everyone’s mind prior to the start was: Should I root for – or against – Harvard? more
With the onset of spring, New England businesses are relying on improved consumer confidence and higher sales to drive economic recovery after a difficult first quarter affected by severe winter weather, according to the Federal Reserve Board’s Beige Book released Wednesday. more
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