Updated September 26 at 6:27pm
Marketing
59 results total, viewing 11 - 20
Thinking. Sales thinking. Service thinking. Business thinking. You have opportunities to think about your business growth and your sales growth every day. The big questions are how and when do you do it? And once you've arrived at … more
Eighteen years ago, I moved back to Rhode Island after a 10-year stint in Los Angeles. Sure, the weather was great. The people were wonderful, and there were a lot of great business opportunities. But what I missed most during my time on the West … more
Growing a company’s brand and growing its business are two different things that need to be approached differently, according to panelists at Thursday’s Providence Business News Summit, “Growing and Protecting Your Brand.” more
The person at the top of any enterprise, large or small, for-profit or nonprofit, gets the recognition, for things gone right or wrong. And that is as it should be. But the chances of success are improved greatly if that person has … more
Everyone is a marketing expert. It is frankly one of the worst things about working in my industry. Not to sound pretentious, but great advertising is art. Only harder. more
(Updated 12:33 p.m.) Havas PR, one of the companies working with the R.I. Commerce Corp. on the new statewide tourism campaign, will reduce its project fees by an additional $90,000. more
(Updated 12:57 p.m.) Former state Chief Marketing Officer Betsy Wall will be paid half her salary – approximately $67,500, plus up to $500 for opting out of medical coverage, according to a severance agreement released by the R.I. Commerce Corp. on Wednesday. more
At a time when casinos are proliferating across the region, Megan McGuinness' job is to find new ways to entice patrons to choose her clients over the competition. McGuinness, owner of McGuiness Media & Marketing LLC, entered the casino … more
Regan Communications Group has expanded into Charleston, S.C., marking its eighth office. more
Companies that remove snow, supply electricity to commercial customers and remove toxins from drinking water were among the 30 local enterprises that were recognized Wednesday night at Providence Business News’ fifth Fastest-Growing & Innovative Companies event, held at the Crowne Plaza Providence-Warwick. more
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