Updated February 23 at 5:23pm
Marketing
71 results total, viewing 11 - 20
Forget the "art of the deal." Look to the "art of the scam." Here is an especially artful one, meriting praise from consummate deal-makers. Consider "wellness." We don't need a Ponce de Leon elixir to bolster our health. We need to … more
(Updated 12:33 p.m.) Havas PR, one of the companies working with the R.I. Commerce Corp. on the new statewide tourism campaign, will reduce its project fees by an additional $90,000. more
(Updated 12:57 p.m.) Former state Chief Marketing Officer Betsy Wall will be paid half her salary – approximately $67,500, plus up to $500 for opting out of medical coverage, according to a severance agreement released by the R.I. Commerce Corp. on Wednesday. more
Fake news on social media stymied the presidential campaign of Hillary Clinton. Now, businesses are wondering what they should do if they’re targeted next. more
Will the Scottie dog, cat, top hat, car, thimble, boot, wheelbarrow and battleship remain in Monopoly? Or will they be replaced by things like a bow tie, T-Rex, sliced bread, bathtub, sunglasses and hashtag? more
At a time when casinos are proliferating across the region, Megan McGuinness' job is to find new ways to entice patrons to choose her clients over the competition. McGuinness, owner of McGuiness Media & Marketing LLC, entered the casino … more
The University of Massachusetts at Dartmouth has made College Choice’s 2017 ranking of the best master’s in marketing degrees. more
The Make It Yours ad campaign will resume in mid-October so Rhode Islanders can share their favorite fall photos of the Ocean State, the R.I. Commerce Corp. said this week. more
Providence Equity Partners LLC is selling Learfield Communications Inc., a sports marketing company, to Atairos Group Inc. more
Two Providence public relations firms were recognized at the 48th annual Bell Ringer Awards Ceremony in Boston held by The Publicity Club of New England, the region’s oldest nonprofit public relations trade organization. more
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