Updated May 30 at 11:26am
Marketing
72 results total, viewing 11 - 20
First impressions make a difference when the goal is winning a new customer, moving up the career ladder, gaining acceptance to a group or, of course, attracting a new special friend. That's a lot to ask when some experts say first … more
(Updated 2:41, 4:10 and 4:56 p.m.) Reaction to Rhode Island’s new slogan, Rhode Island: Cooler and Warmer, has been anything but lukewarm. more
(Updated 10:02 a.m.) Three firms, including the developer of the “I Love New York” slogan, a global public relations firm and a Jamestown-based company that will engage the public, have been selected to create a tourism and business attraction campaign for Rhode Island. more
In his time serving as a chief marketing officer and de facto gatekeeper of a multimillion dollar budget, Chris Ciunci was regularly approached by marketing and advertising firms. But he found that they very rarely had his company's best interests … more
(Updated 12:54 p.m.) Johnson & Wales University is using Forge Worldwide to help create a brand campaign and advertising strategy to help the university stand out in an increasingly competitive market, according to Harry Chapin, CEO of the Boston-based advertising agency. more
What employee benefit is the most popular among staff members? Full company payment of health insurance. How do you encourage employee engagement? We organize biannual team retreats, pair new employees with mentors, host … more
In the past 10 years, it's been fascinating to observe the lack of "Internal Service Agreements" between marketing and sales. There seems to be a turf war without clear alignment on objectives, strategies and metrics to measure success. To … more
Thinking. Sales thinking. Service thinking. Business thinking. You have opportunities to think about your business growth and your sales growth every day. The big questions are how and when do you do it? And once you've arrived at … more
Eighteen years ago, I moved back to Rhode Island after a 10-year stint in Los Angeles. Sure, the weather was great. The people were wonderful, and there were a lot of great business opportunities. But what I missed most during my time on the West … more
Perhaps the most powerful principle Napoleon Hill wrote about, and certainly the most enduring, is the ninth step towards riches: power of the master mind. The idea of a Master Mind group was created, put forth, and expounded upon by Napoleon Hill … more
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