Marketing
83 results total, viewing 11 - 20
Marketing professionals succeed by getting to know their clients and developing creative and workable plans so the company can generate business and accomplish its mission. more
Twin River Casino has not taken the prospect of casinos coming to Massachusetts lightly, adding table games in Lincoln in July to help stem competition in the Northeast. more
Would you ever let someone you barely know design your next print advertisement for your law practice? Of course you wouldn’t. But, if you’re allowing your LinkedIn connections to endorse you for your “Skills & Expertise,” and adding this information to your profile page, you’re effectively making public statements about you and your law practice that may not be in your best interest. more
“Where’s the action? Where’s the game?” is a line in the song “Oldest Established” from the immortal Broadway show (and my personal favorite) “Guys and Dolls.” more
A nighttime photograph of a tree festooned with lit, hand-carved pumpkins at the Roger Williams Park Zoo went viral after it was posted on Facebook last fall, and the free publicity contributed to a record-breaking year for the event’s host. more
Tom Flanagan, vice president of marketing and technology at Residential Properties Ltd., is among 10 recipients of the 2013 Tech10 Award from the Tech Collective, an association for information technology and bioscience. The award recognizes exceptional technology professionals in the state. more
QUESTION: Why did Facebook pay $1 billion for Instagram? more
Social media has become a vital piece of marketing for small businesses. But many lack a specific strategy for using social media and end up with a scattershot approach that lacks punch. This misses a major opportunity to engage with customers and prospects and manage the business’ online reputation. more
Joseph Grady, who was named senior fellow for public policy at The Pell Center for International Relations and Public Policy at Salve Regina University earlier this year, has spent years researching the ways that people interpret communications. more
When angel investors put money into a business they’re generally laying their own cash on the line. So they’re careful about what businesses they back. more
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