Updated March 29 at 12:29am
Marketing
55 results total, viewing 21 - 30
The marketing landscape has undergone a radical transformation since the advent of the information age. Companies used to be in control of their relationships with customers and could use the traditional sales-funnel model to push the prospects … more
GO Veggie! recently named Whitney Velasco-Aznar to its newly created role of vice president of marketing, where she will direct all marketing and communications. A global marketer with more than 20 years of experience, she has held positions at prominent food companies, including General Mills, Nestlé, Mars and Hormel Foods. more
They used to call him crazy, now they give him awards. That's how Stephen Rosa, president and CEO of the marketing firm (add)ventures, jokingly describes how the marketing and communication industry has evolved during his 26 years in the … more
What are your social goals this year? more
Chris Ciunci, CEO and founder of TribalVision, envisioned a better way of doing business after a multiyear career managing multimillion-dollar corporate marketing budgets. TribalVision, which serves companies looking to outsource marketing, is different, he explained. more
Does your business have a blog? Should it? A blog can add value to your business as a way to generate leads, publicity, customer engagement and more. But a boring, poorly maintained blog won’t boost your business in the least. more
How important is face-to-face networking to sales, relationships, career and success? I asked my commercial insurance agent, John Cantrell, to give me a synopsis of his networking. John has been a friend, client and vendor for the past 22 … more
Everyone is in sales. Why? Because from the time we wake up until our heads hit the pillow at night, we are continually communicating, negotiating, persuading, influencing and selling ideas. Do you want to nail the sale? The tool I use is … more
I am focusing away from "having your best year ever" and zeroing in on "having a great year." For the past few weeks I have given you the list of ideas that will drive the year's results, and elaborated in detail on several of the elements. See the … more
With a device roughly the size of an air freshener attached to the wall, Alex and Ani LLC can detect when customers are nearing its stores and send them positive-energy marketing through their phones. more
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