Marketing
83 results total, viewing 21 - 30
Everybody knows that relationships are important. Curiously, most sales organizations do not focus on relationships as a key component of their strategy and tactics. Most sales training does not emphasize relationships or train on building relationships that are effective and sustainable. more
J.D. Power has named Amica Mutual Insurance Co. to its 2014 Customer Champions list, one of 50 U.S. brands that were selected from among 600 that were examined. more
I get a ton of emails from people seeking insight or asking me to solve their sales dilemmas. Here are a few that may relate to your job, your life, and (most important) your sales thought process right now. more
Everyone has their own time machine. more
Your grandparents knew it as Collette Travel, your parents knew it as Collette Tours, and you’ve know it as Collette Vacations – until now. more
Customers – and, yes, that means YOUR customers, too – are spending more time on social media and mobile devices than ever before. As a result, small-business owners are increasingly using social media as a way to not just communicate with customers, but to provide various forms of customer service as well. more
For millions of small businesses, a sales “pipeline” is tantamount to a business lifeline. Without a supply of new prospective customers or clients in various stages of conversion, your business can suffer long-term. That’s your pipeline. more
Hasbro Inc. once again was named to The Ethisphere Institute’s list of the “World’s Most Ethical Companies,” the third year in a row that the toy maker and entertainment producer has been recognized for business practices that embody the institute’s motto, “Good. Smart. Business. Profit.” more
What makes a “top performer” a top performer? more
The following is an excerpt of “Law 12: Serve Memorably” from my new book, “21.5 Unbreakable Laws of Selling”: more
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