Updated January 16 at 8:16am
Marketing
70 results total, viewing 31 - 40
Betsy Wall has been appointed chief marketing officer of the R.I. Commerce Corp. She brings extensive experience in public service to her new role. Wall served more than eight years as executive director of the Massachusetts Office of Travel & … more
The idea that clients are looking for pieces to last a lifetime drives the design behind the leather wallets, bags, briefcases and general accessories handcrafted by Lotuff Leather. "Our clients are looking for slow fashion, not fast … more
Barb Finer, CEO of TechSandBox, a science- and technology-based startup incubator based in Hopkinton, Mass., talks about its recent pitch competition and how the incubator got started. more
The millennial generation is a tough nut to crack, but 34 University of Rhode Island marketing students have taken on the challenge of broadening car-manufacturer Acura's popularity among 21- to 35-year-olds. Using the generation's … more
A business logo is just a part of a company's marketing and branding effort, but in an increasingly digital and visual society, it can be as important as the company name. Artistic directors and marketing companies that specialize in logo … more
DON SARACEN, president of Saracen Sales & Marketing of Bristol, was named the 2015 Alan Weiss Award of Excellence recipient. The award is given annually to a past president of the National Speakers Association of New England who has demonstrated a … more
The mantra "content is king" has recently become a favorite of marketers – and for good reason. In today's rapidly changing marketing landscape, content marketing is one of the most important investments you can make. A strategic … more
Roughly 3,000 miles east of California's Napa Valley, and even farther from France's notable wine-making regions, lays Rhode Island, not always the top destination for wine tourists. This was the catalyst behind five southeastern New … more
Time was that business success involved product creation, then marketing, then production and selling, then doing it all over again. But that's so 20th century. The communications revolution that the Internet ushered in has added a powerful … more
PROVIDENCE – Reaction to Rhode Island's new slogan, "Rhode Island: Cooler and Warmer," has been anything but lukewarm. The logo was designed by Milton Glaser, creator of the "I Love New York" slogan. It was unveiled March 28 along with a … more
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