Updated February 6 at 6:25pm
Marketing
79 results total, viewing 31 - 40
Sierra Barter didn't set out to begin a national movement when she started a nonprofit social organization, The Lady Project. Instead, she and her friend co-founded what they thought would be a fun way for interesting women to network, for … more
Similar to paid media, outbound marketing is broken. Today's consumers know their rights, and they don't like to be assaulted by outbound "push" marketing. Consider the following: n A whopping 94 percent of the links clicked on by search … more
Betsy Wall has been appointed chief marketing officer of the R.I. Commerce Corp. She brings extensive experience in public service to her new role. Wall served more than eight years as executive director of the Massachusetts Office of Travel & … more
In a survey conducted by a big benefits management company (a management and human resources consulting firm), they asked 365 CEOs and sales management executives, "What are the three key factors that separate high-performing sales professionals … more
Humbug. Salespeople hate holidays. Holidays are an excuse for decision-makers to put buying decisions on hold. But the worst of them are the Christmas to New Year's stall. "Call me back after the holidays" and "Call me after the first of the year" … more
DON SARACEN, president of Saracen Sales & Marketing of Bristol, was named the 2015 Alan Weiss Award of Excellence recipient. The award is given annually to a past president of the National Speakers Association of New England who has demonstrated a … more
Karen Springer, owner of Johnston-based Spring Forward Resumes, was recently named a winner of the Thumbtack Best of 2015 Award for excellent customer reviews. Prior to starting her company, Springer worked for 13 years at major banks and at a local … more
Here is a question I've received more than 100 times in one form or another: How do I make a (better) name for myself? Here is the premise, the definition and the answer: In sales it's not who you know; in sales it's who knows you. … more
More than 300 people attended a downtown Providence tour of condominium and apartment buildings on Oct. 17, filtering through sites including the Arcade Providence, Avalon at Center Place and the new building at The Promenade. more
For marketers who want to truly leverage today's new media, paid marketing is the least-desirable route to travel. A few years ago an article was published in the McKinsey Quarterly that changed the way we view marketing efforts. Now … more
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