Updated February 13 at 12:26pm
Marketing
81 results total, viewing 41 - 50
For marketers who want to truly leverage today's new media, paid marketing is the least-desirable route to travel. A few years ago an article was published in the McKinsey Quarterly that changed the way we view marketing efforts. Now … more
The marketing landscape has undergone a radical transformation since the advent of the information age. Companies used to be in control of their relationships with customers and could use the traditional sales-funnel model to push the prospects … more
A good friend gave me a book about building your business through referrals. The author believes, "The best marketing strategy is to be referable." He is correct. He writes, "Referability means that your very best clients and customers are … more
Having their hotel-tax funds cut equally is a pill tourism-district leaders say they are willing to swallow in order to help pay for the launch of a statewide brand. Yet, just how they will integrate that still undeveloped brand with … more
We've all heard that laughter is the best medicine. It makes people happy and links us together. Humor and laughter strengthen our immune system and boost our energy by destroying boredom and keeping stress at bay. Humor is equally … more
First impressions make a difference when the goal is winning a new customer, moving up the career ladder, gaining acceptance to a group or, of course, attracting a new special friend. That's a lot to ask when some experts say first … more
Over the past 17 years, we've had the opportunity to consult with hundreds of foundations, nonprofits and professional-services firms. At the beginning of most engagements we'll gather a group of executives, managers and staff members in a … more
On any day, a business may encounter a crisis situation that threatens to undermine its good will in the community and may result in substantial legal exposure. In a crisis, it is critical that company executives hear viewpoints from both lawyers … more
Everyone is in sales. Why? Because from the time we wake up until our heads hit the pillow at night, we are continually communicating, negotiating, persuading, influencing and selling ideas. Do you want to nail the sale? The tool I use is … more
I am focusing away from "having your best year ever" and zeroing in on "having a great year." For the past few weeks I have given you the list of ideas that will drive the year's results, and elaborated in detail on several of the elements. See the … more
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