Updated December 9 at 12:28am
Marketing
62 results total, viewing 41 - 50
In a few months, when the ill-fated "Cooler & Warmer" slogan and a bungled introductory video fade from collective memory, Rhode Island will have a stronger national and regional profile if it follows through with its marketing campaign, according … more
CHIEF MARKETING OFFICER, NONPROFIT Plan International USA Chief Marketing Officer Shanna Marzilli didn't always envision herself in marketing. While pursuing her undergraduate degree in political science at Providence College, she … more
Chairman, CEO and President Brian Goldner has Hasbro Inc. on a growth trajectory in the corporate realm and as a sustaining philanthropic partner in Rhode Island. Goldner joined the world's third-largest toy company in 2000, becoming CEO in … more
Michael Gwynn has been promoted to vice president of sponsorships for the Pawtucket Red Sox. He joined the PawSox in 1991 after a career as a sports reporter/anchor for WPRI-TV 12 and WCVX-TV 58. He holds an MBA from Babson College. more
In marketing, your first question should always be the same: Who is your customer? A shocking proportion of companies don't have an answer to this question, despite the fact that understanding your customer is one of the most fundamental principles … more
Rhode Islanders will be debating the quality and effectiveness of the state's new tourism and economic-development initiative, "Rhode Island: Cooler and Warmer," for quite a while. What should not take long to evaluate, however, is the … more
1 You are Rhode Island's Small Business Person of the Year and in the running for the national honor. Why do you think you earned the recognition? I think our story is typical of how so many small businesses have fought hard to prosper the … more
Atom Media Group Inc. has relocated to the third floor of the historic Hanley Building in downtown Providence. more
Does your company have an internal marketing or advertising team, or do you hire an outside company for those purposes? We have our own advertising/marketing person or team 85.7% We hire an outside advertising/marketing firm 14.3% … more
SalesBrief is changing the way people think about sales and already making a splash in Rhode Island. SalesBrief grew in fall 2015 out of the incubation-like services offered through Figmints LLC, a Rhode Island-based marketing company. … more
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