Updated November 29 at 12:27am
74 results total, viewing 61 - 70
1. How come people don’t call me back? more
Companies used to view their marketing efforts as a sales funnel. In this traditional model, a company would first try to get as many people into this funnel as possible. They would then push their prospects through stages of awareness, familiarity, … more
Detailed measurement of your marketing spend and return on investment is more crucial than ever. Today, there is a wealth of free or low-cost tools to help you establish a more efficient, data-informed marketing strategy. Marketing pioneer … more
Ask anyone in New York City why their bagels are the best in the world and they'll say, "It's the water!" Ask anyone in Philadelphia why their cheesesteaks are the BEST in the world, and they will say, "It's the bread." Further questioning … more
How do you make a sales presentation? No I don't mean warm up, probe, present, overcome objections, close. I mean what's the big picture of your sales presentation? What's the content of your sales presentation? And most important, how are … more
Teaching sailing is a natural tourist draw in the Ocean State, and the environment of Narragansett Bay is the chief reason four sailing schools here are thriving, owners say. The owners of Narragansett Sailing LLC in Barrington, the Blue … more
Think about the last few things you purchased. They hold the secrets to increasing your sales. Giving a seminar, I was in a stream-of-conscience talking about buying motives and why people buy. As usual I was focused on the … more
Leif Husted Jensen has joined (add)ventures as director, creative/broadcast. His work has been recognized by Cannes Advertising Film Festival, among others. He holds a bachelor's degree from the School of the Museum of Fine Arts Boston. more
Bryan Williams has been named a senior animator, motion/graphics at (add)ventures. In his new role, Williams will be responsible for the creative vision and direction of animation projects. He holds a bachelor's degree in digital arts and design … more
If you've ever had anything custom-made, you know how satisfying the experience can be. Whether it's a new house, a bespoke shirt or even a special sandwich, getting exactly what you ordered is gratifying. That's why I think we should … more
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