Updated February 11 at 6:26pm
Marketing
79 results total, viewing 61 - 70
As the commercialism of Thanksgiving fades into the commercialism of Christmas (or whatever one is allowed to call it these days), several thoughts have occurred to me that will impact you as a person, a salesperson and your business. … more
Even though we know that "telling isn't selling," we can't stop doing it. It's become second nature to tell customers what to think, believe and buy. In a sense it is, since most of us were raised to respect authority, whether it was the … more
From best friends to business partners, Jane Androski and Emily Rye have carefully pieced together a model at Design Agency aligning work with their way of life. The duo first met while studying for their master's degrees at Rhode Island … more
Josh Coffy is a world-class Twitter expert. His social media consulting service has gained hundreds of his clients thousands of (legitimate) followers. And their following grows organically every day. Josh spent four days … more
Think back to your selling ability when you were a kid. That statement no doubt brought a big smile to your face. The toy you wanted. The place you wanted to go. The candy bar you wanted in the checkout aisle of the grocery store. The TV … more
Companies used to view their marketing efforts as a sales funnel. In this traditional model, a company would first try to get as many people into this funnel as possible. They would then push their prospects through stages of awareness, familiarity, … more
Detailed measurement of your marketing spend and return on investment is more crucial than ever. Today, there is a wealth of free or low-cost tools to help you establish a more efficient, data-informed marketing strategy. Marketing pioneer … more
Ask anyone in New York City why their bagels are the best in the world and they'll say, "It's the water!" Ask anyone in Philadelphia why their cheesesteaks are the BEST in the world, and they will say, "It's the bread." Further questioning … more
PROVIDENCE – James Feijo, owner and operator of Daniel Chapter One, a shuttered Portsmouth-based company, was sentenced last week to six months in federal prison and six months home confinement for tax violations and for marketing and selling … more
How do you make a sales presentation? No I don't mean warm up, probe, present, overcome objections, close. I mean what's the big picture of your sales presentation? What's the content of your sales presentation? And most important, how are … more
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