Marketing
89 results total, viewing 71 - 80
It seems society is loosening up. The Internet, music, movies, book titles, TV, and texting have created an “openness revolution” not matched since the ’60s. more
Hurricanes, tornados, floods, wildfires and other natural disasters claim lives and leave in their wake the destruction of businesses and livelihoods around the globe. And the growth of complex international supply chains means these disasters cast a wide economic net. more
With more than 618 million active, daily Facebook users, 500 million registered Twitter handles and more than 200 million LinkedIn profiles, it’s easy to see why companies from boutiques to big-box stores have realized the importance of a strong online presence in today’s society. more
Even though buying cycles seem to stretch out longer as buyers require more time to make decisions, salespeople are doing their best to close quicker. more
What’s the difference between you and all of your competition? more
Are you passive, aggressive or assertive? Only one way wins. more
I get a ton of emails from people seeking insight or asking me to solve sales dilemmas. Here are a few that may relate to your job, your life and, most important, your sales thought process right now. more
Marketing is a mystery – at least that’s the way it seems when compared with just about every other company function. There’s plenty of talk about “marketing,” but efforts to nail it down, specifically, usually end in an uncomfortable silence. It makes the point that it’s difficult to get your arms around marketing. more
Sales are not where you want them to be. What do you do? more
The most misused word in sales will surprise you. It’s “value.” more
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