Updated July 2 at 5:02pm
Marketing
62 results total, viewing 1 - 10
A good friend gave me a book about building your business through referrals. The author believes, "The best marketing strategy is to be referable." He is correct. He writes, "Referability means that your very best clients and customers are … more
Having their hotel-tax funds cut equally is a pill tourism-district leaders say they are willing to swallow in order to help pay for the launch of a statewide brand. Yet, just how they will integrate that still undeveloped brand with … more
What employee benefit is the most popular among staff members? Full company payment of health insurance. How do you encourage employee engagement? We organize biannual team retreats, pair new employees with mentors, host … more
I began this year in retrospect by reading a 60-year-old book on the masters of selling. The book, titled "America's Twelve Master Salesmen," was written and published by B.C. Forbes & Sons in 1953. The book was based on the fact that each … more
Sierra Barter didn't set out to begin a national movement when she started a nonprofit social organization, The Lady Project. Instead, she and her friend co-founded what they thought would be a fun way for interesting women to network, for … more
It takes smart, highly competent salespeople to meet the challenges presented by today's informed and savvy customers. Even so, there are many in sales who believe that success depends on a friendly smile, a gift for small talk and a large … more
Kimberly Ann Madden has been named a marketing coordinator for Precision Engineered Products LLC. In her new role she will supervise all facets of the company's external and internal support materials. She holds a B.A. in arts and communications … more
Two years after losing her left leg below the knee, Boston Marathon bombing survivor Heather Abbott held a celebration that marked how far she's come and how far she's poised to go from here. The launch of The Heather Abbott Foundation near … more
Ten years into her career at HCC Marketing in Barrington, Kerry Chaffer learned from a confidant that the "chemistry" she engendered in making clients comfortable was not necessarily her biggest asset . "I think I hid the smarts behind the … more
Google helped provide $196 million of economic activity for 6,100 Rhode Island businesses last year, according to its annual Economic Impact Report. more
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