Marketing
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89 results total, viewing 11 - 20
Social profile ‘living… organism’
Social media networks such as LinkedIn, Facebook, Twitter and Google+ present benefits and dangers for businesses, according to panelists at the third annual Providence Business News Social Media & Marketing Summit. The Feb. 27 event at the Crowne Plaza Hotel Providence-Warwick attracted more than 250 members of the Rhode Island business community. more

By Emily Greenhalgh
PBN Web Editor | 3/4/13

Mining customer data can pan out in repeat sales
If a company has customers, then it also has data about them. For some businesses, the uncertainty comes in how to harness that data and leverage it to their benefit. more

By Lindsay Lorenz
PBN Researcher | 3/4/13

Professional marketing can’t be ‘replaced’
«constant ****SDLq»Marketing requires data gathering, analysis, training, testing and discipline – repeatedly if you want loyal customers and repeat sales. Sometimes you get lucky. But it’s risky business to leave something as important as your company’s livelihood to chance.” – John Hebert more
Guest Column:
Brian Butler | 3/4/13
RIF melds marketing, planning departments
A story only gets heard if someone’s telling it. more

By Rebecca Keister
PBN Staff Writer | 3/4/13

PBN Summit: social, mobile and big data are trending
More than 250 members of the Rhode Island business community weathered the cold rain on Wednesday morning to attend the Providence Business News Social Media and Marketing Summit. more
| 2/27/13
Assertive will always trump aggressive
Are you passive, aggressive or assertive? Only one way wins. more
2/25/13
So you’re online and LinkedIn: what now?
With more than 618 million active, daily Facebook users, 500 million registered Twitter handles and more than 200 million LinkedIn profiles, it’s easy to see why companies from boutiques to big-box stores have realized the importance of a strong online presence in today’s society. more

By Emily Greenhalgh
PBN Web Editor | 2/25/13

Pinning down social media
Small-business owners are continuing to try social media as a marketing channel. But with so many options – and limited time and resources to use them – which ones are working best? more
2/25/13
Why marketing goes wrong so often
Marketing is a mystery – at least that’s the way it seems when compared with just about every other company function. There’s plenty of talk about “marketing,” but efforts to nail it down, specifically, usually end in an uncomfortable silence. It makes the point that it’s difficult to get your arms around marketing. more
Guest Column:
John Graham | 2/25/13
Alex and Ani announces details of Seven Swords Media launch
(Updated Feb. 20, 4 p.m.) Bella Consulting and Events, the Providence-based marketing, public relations, and event production firm, will announce tomorrow its transition into Seven Swords Media, a division of Alex and Ani LLC. more
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