Marketing
81 results total, viewing 21 - 30
Marketing professionals succeed by getting to know their clients and developing creative and workable plans for them. more
Since my earliest days of personal-development study, my mantra has always been stay a student. I attached an affirmation – a strategy – to that the mantra, “learn something new every day.” more
One way to convince a small business to move to Providence is to “bribe your boss,” a somewhat light-hearted – yet pointed – take on economic development that invites employees, by way of a new website, to send the boss’ contact information so movers, shakers and believers in the city can take the leader to lunch and “make driving back to the ‘burbs tough.” more
Direct selling may never totally shed the image of Tupperware and restless housewives that make it seem stuck in the 1960s. But the loosely affiliated networks of independent salespeople pitching to friends and acquaintances make up a formidable industry. Timothy J. Brown, president of Jamie Oliver at Home North America, is a longtime champion of direct selling and believes its heyday is now. After leaving Taunton direct-sales firm Princess House in 2006, Brown was looking for his next project when he fell under the spell of British celebrity chef Jamie Oliver, whose commercial empire has only begun to reach across the Atlantic. more
Alex and Ani LLC will cut nine jobs from its Seven Swords Media unit as it prepares to turn over much of its marketing work to an external advertising agency. The jewelry manufacturer said earlier this week it had selected MODCo Group of New York as its advertising agency of record following a search that was completed in April. more
GO Veggie! recently named Whitney Velasco-Aznar to its newly created role of vice president of marketing, where she will direct all marketing and communications. A global marketer with more than 20 years of experience, she has held positions at prominent food companies, including General Mills, Nestlé, Mars and Hormel Foods. more
“Thoughts are things” is the title and the first words of the first chapter of Napoleon Hill’s “Think and Grow Rich.” more
Amid changing ownership, competition and technology propelling radio through dramatic transformation, Cumulus Broadcasting Market Manager Barbara Haynes has maintained a clear vision for her career path. more
With a device roughly the size of an air freshener attached to the wall, Alex and Ani LLC can detect when customers are nearing its stores and send them positive-energy marketing through their phones. more
Jeffrey, When a client says he or she is “still reviewing their options,” I know you say that’s the result of their [inability] to see the value in my product or service. But how should I respond to this objection without pushing the customer away? Thanks, Gladys more
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