Updated January 30 at 7:30pm
Marketing
25 results total, viewing 21 - 25
In today’s hyper-competitive business climate, companies need to continuously refine their marketing strategies to ensure that internal resources are optimized and new business-development efforts are finely tuned. While business owners are usually on top of every detail of their new business efforts (i.e. how much are we spending to bring in new business this year), often the examination of the proper use of internal resources is lacking. more
Chris Ciunci, CEO and founder of TribalVision, envisioned a better way of doing business after a multiyear career managing multimillion-dollar corporate marketing budgets. TribalVision, which serves companies looking to outsource marketing, is different, he explained. more
PROVIDENCE – The R.I. Commerce Corporation, the R.I. Office of Energy Resources and nonprofit marketing firm SmartPower last week announced the launch of a new, municipal-based program aimed at providing opportunities for installation of rooftop solar energy at lower costs. more
Pop quiz: What’s better for your bottom line, online clicks or a phone that rings? For most small-business owners, a ringing phone trumps digital clicks or the far more amorphous measure of online “impressions” from, say, a website banner ad. more
The Rhode Island travel and tourism industry grapples with many of the same issues as its peers globally, including how to raise awareness about the value of transportation infrastructure like bridges and airports – and the taxes that feed it. more
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