Updated May 27 at 12:31am
Marketing
78 results total, viewing 41 - 50
Walter Callender, co-founder and managing partner of Práctico Innovation, discusses with Providence Business News the results of its recent competition and the private company’s mission. more
In the past 10 years, it's been fascinating to observe the lack of "Internal Service Agreements" between marketing and sales. There seems to be a turf war without clear alignment on objectives, strategies and metrics to measure success. To … more
Have you/your company reached out to consultants? Yes – 62.5% No – 37.5% If yes, how often have you utilized a consultant? Occasionally – 50% Only once – 12.5% Regularly – … more
It is no secret that Rhode Island has a perception problem. As in, the Ocean State is perceived as a poor place to do business, to plant roots or even to find a job. Gov. Gina M. Raimondo has done more than any others in recent memory to … more
(Updated 10:02 a.m.) Three firms, including the developer of the “I Love New York” slogan, a global public relations firm and a Jamestown-based company that will engage the public, have been selected to create a tourism and business attraction campaign for Rhode Island. more
Companies used to view their marketing efforts as a sales funnel. In this traditional model, a company would first try to get as many people into this funnel as possible. They would then push their prospects through stages of awareness, familiarity, … more
In Germany, about 12 percent of people consent to be organ donors; in Austria it's 99.9 percent. This huge gap is the product not of "different cultures, different norms, or extraordinarily effective educational campaigns in Austria," legal scholar … more
First impressions make a difference when the goal is winning a new customer, moving up the career ladder, gaining acceptance to a group or, of course, attracting a new special friend. That's a lot to ask when some experts say first … more
PROVIDENCE - The owner of Daniel Chapter One, a self-proclaimed health and healing ministry, pleaded guilty in federal court last week to tax evasion and selling unapproved products for cancer treatment and prevention. James Feijo, 68, … more
In his time serving as a chief marketing officer and de facto gatekeeper of a multimillion dollar budget, Chris Ciunci was regularly approached by marketing and advertising firms. But he found that they very rarely had his company's best interests … more
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