Updated May 1 at 11:25am
Marketing
74 results total, viewing 41 - 50
In Germany, about 12 percent of people consent to be organ donors; in Austria it's 99.9 percent. This huge gap is the product not of "different cultures, different norms, or extraordinarily effective educational campaigns in Austria," legal scholar … more
First impressions make a difference when the goal is winning a new customer, moving up the career ladder, gaining acceptance to a group or, of course, attracting a new special friend. That's a lot to ask when some experts say first … more
PROVIDENCE - The owner of Daniel Chapter One, a self-proclaimed health and healing ministry, pleaded guilty in federal court last week to tax evasion and selling unapproved products for cancer treatment and prevention. James Feijo, 68, … more
In his time serving as a chief marketing officer and de facto gatekeeper of a multimillion dollar budget, Chris Ciunci was regularly approached by marketing and advertising firms. But he found that they very rarely had his company's best interests … more
When Blair Fish decided to open his own agency after building a career in the advertising industry, he had a clear vision for how to make his business grow. "I learned a long time ago that you have to drive results for your clients. … more
(Updated 12:54 p.m.) Johnson & Wales University is using Forge Worldwide to help create a brand campaign and advertising strategy to help the university stand out in an increasingly competitive market, according to Harry Chapin, CEO of the Boston-based advertising agency. more
Think about the last few things you purchased. They hold the secrets to increasing your sales. Giving a seminar, I was in a stream-of-conscience talking about buying motives and why people buy. As usual I was focused on the … more
Leif Husted Jensen has joined (add)ventures as director, creative/broadcast. His work has been recognized by Cannes Advertising Film Festival, among others. He holds a bachelor's degree from the School of the Museum of Fine Arts Boston. more
Bryan Williams has been named a senior animator, motion/graphics at (add)ventures. In his new role, Williams will be responsible for the creative vision and direction of animation projects. He holds a bachelor's degree in digital arts and design … more
Benrus LLC and the Delpidio Group each have pledged $100,000 toward ATOM Media Group’s proposal, “Whatever You Do … Rhode Island.” more
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