Updated May 6 at 7:06pm
Marketing
62 results total, viewing 41 - 50
Does your business have a blog? Should it? A blog can add value to your business as a way to generate leads, publicity, customer engagement and more. But a boring, poorly maintained blog won’t boost your business in the least. more
In today’s hyper-competitive business climate, companies need to continuously refine their marketing strategies to ensure that internal resources are optimized and new business-development efforts are finely tuned. While business owners are usually on top of every detail of their new business efforts (i.e. how much are we spending to bring in new business this year), often the examination of the proper use of internal resources is lacking. more
Chris Ciunci, CEO and founder of TribalVision, envisioned a better way of doing business after a multiyear career managing multimillion-dollar corporate marketing budgets. TribalVision, which serves companies looking to outsource marketing, is different, he explained. more
PROVIDENCE – The R.I. Commerce Corporation, the R.I. Office of Energy Resources and nonprofit marketing firm SmartPower last week announced the launch of a new, municipal-based program aimed at providing opportunities for installation of rooftop solar energy at lower costs. more
Pop quiz: What’s better for your bottom line, online clicks or a phone that rings? For most small-business owners, a ringing phone trumps digital clicks or the far more amorphous measure of online “impressions” from, say, a website banner ad. more
The Rhode Island travel and tourism industry grapples with many of the same issues as its peers globally, including how to raise awareness about the value of transportation infrastructure like bridges and airports – and the taxes that feed it. more
For Marina Hare, social media networking is all about raising her employer’s profile – a skill the 20-year-old is perfecting in her job as digital marketing coordinator for a real estate agency in Newport. more
PROVIDENCE – A Providence College 2013 recruitment publication entitled “Great Minds Don’t All Think Alike,” recently earned a top award in a competition sponsored by a Washington, D.C.-based higher-education group. more
Gerald J. Bronkhorst, 45, of Suamico, Wis., trains students from six high schools in northeast Wisconsin in an advanced-manufacturing mobile lab – a model Rhode Island educators are considering emulating. more
Ten years into her career at HCC Marketing in Barrington, Kerry Chaffer learned from a confidant that the “chemistry” she engendered in making clients comfortable was not necessarily her biggest asset. more
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