Updated October 12 at 10:12pm
77 results total, viewing 51 - 60
Think back to your selling ability when you were a kid. That statement no doubt brought a big smile to your face. The toy you wanted. The place you wanted to go. The candy bar you wanted in the checkout aisle of the grocery store. The TV … more
The marketing landscape has undergone a radical transformation since the advent of the information age. Companies used to be in control of their relationships with customers and could use the traditional sales-funnel model to push the prospects … more
They used to call him crazy, now they give him awards. That's how Stephen Rosa, president and CEO of the marketing firm (add)ventures, jokingly describes how the marketing and communication industry has evolved during his 26 years in the … more
Ask anyone in New York City why their bagels are the best in the world and they'll say, "It's the water!" Ask anyone in Philadelphia why their cheesesteaks are the BEST in the world, and they will say, "It's the bread." Further questioning … more
How important is face-to-face networking to sales, relationships, career and success? I asked my commercial insurance agent, John Cantrell, to give me a synopsis of his networking. John has been a friend, client and vendor for the past 22 … more
Everyone is in sales. Why? Because from the time we wake up until our heads hit the pillow at night, we are continually communicating, negotiating, persuading, influencing and selling ideas. Do you want to nail the sale? The tool I use is … more
In a digital age, the handwritten thank you note has its place. But most people don't have the time, or the handwriting grace, to handle 200 messages. That's where Beth Schart comes in. Her Coventry company, Personal Scribe Services, … more
I am focusing away from "having your best year ever" and zeroing in on "having a great year." For the past few weeks I have given you the list of ideas that will drive the year's results, and elaborated in detail on several of the elements. See the … more
How's it going? I mean this year so far? Accomplishing what you thought you would? On the path of amazing achievement? Or are you stuck in neutral, or worse, reverse? I am AGAINST "having … more
Jeffrey R. Massotti has been named shareholder of Tanya Creations Inc. Massotti also serves as president of the company. He holds a bachelor's degree in business administration, management and … more
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