Marketing
79 results total, viewing 51 - 60
The idea that marketing is something that companies do is so ingrained in the business mindset that it’s impossible to think otherwise. Yet, that’s exactly what needs to happen. more
Achieving breakout success as a small business in today’s highly competitive and increasingly complex business world requires exceptional efforts to develop clients and customers who rave about your company, and are willing to tell others. Failing to delight customers is more than a shame – it’s a slow road to business oblivion. more
What’s the “RAP” on you and your business? more
Jim Collins immortal business bestseller, “Good to Great,” created a revolution in many businesses and an explosion in book sales. The book was adopted, adapted, taught, and implemented. In many instances, companies did go from good to great – or at least from good to very good. more
J.D. Power has named Amica Mutual Insurance Co. to its 2014 Customer Champions list, one of 50 U.S. brands that were selected from among 600 that were examined. more
Online publications are the rage and the future. They offer amazing value for the publisher, for the advertiser and for the reader. They also offer more than significant cost reduction for all three players. more
Americans spend more than $12 billion a year on the nation’s most pervasive addiction. Like other compulsions, we can’t get enough to satisfy our longing. It’s self-help and the seemingly insatiable desire to be more successful. more
I like coffee. Dark, black coffee. Espresso. No cream. No sugar. Just dark, black coffee. You? more
What makes a “top performer” a top performer? more
Customers – and, yes, that means YOUR customers, too – are spending more time on social media and mobile devices than ever before. As a result, small-business owners are increasingly using social media as a way to not just communicate with customers, but to provide various forms of customer service as well. more
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