Marketing
71 results total, viewing 51 - 60
Dear Jeffrey, I sell copiers in NYC, and this year I finished as the No. 1 rep in the nation. I truly believe that would not have been possible had it not been for your Little Red Book of Selling. I do have a question and would greatly appreciate your advice. Recently, I have been noticing a high turnover of people (including executives) at my accounts. When this happens it’s almost like the reset button has been pressed and the replacements have no allegiance to me or my service and are usually unaware as to how hard I’ve worked to earn their company’s business. How should I conduct myself when I know there is a new person in a company I have to work with? Is there a specific process I should follow? more
Salespeople are often known for their “can do” attitude when it comes to getting an order. They don’t let anything get in their way. Yet, the road to closing sales is getting rougher, with more obstacles, hairpin turns and fewer straightaways. Customers are more discerning, demanding and cautious. They expect guarantees, free enhancements, incredible support and, of course, a “white knuckles” price and beyond. They’re not satisfied with reducing risk; they want to eliminate it. more
Only about one of every 10 businesses started will reach a 10th anniversary and most failures happen within the first few years. Lots can go wrong: an ill-conceived business idea, poor planning or execution, bad business model, lack of capital, ineffective leadership and poor location, among others. more
The big demand for small-batch-roasted coffee and cold-brewed coffee syrups has pushed Dave’s Coffee into a bigger facility and helped it break into the international marketplace. more
PROVIDENCE – Legislation establishing a panel to promote goods made in Rhode Island has become law. more
Despite all of the attention on social media these days, email remains one of the most preferred and effective marketing methods for many small businesses. It’s a fast, efficient and inexpensive way to communicate with clients and prospects, or to generate traffic for your website. more
The business Jeanne and Brian Evans have been growing in Coventry since 2010 isn’t the one they set out to create. more
These days when you register at a five-star hotel, you’ll likely be asked a lot of personal questions. Will you be bringing a child? How old? What kind of car do you drive? Do you have a pet? Can you send us your pet’s picture? more
Jackie Hennessey is an author and blogger who recently received an IndieReader Discovery Award for her book, “How to Spread Sanity on a Cracker.” Hennessey’s book is a compilation of stories from mothers about motherhood and cheese-dip recipes. The award honors undiscovered writers and exposes their work to agents, publishers, public relations professionals, bloggers and book reviewers. She earned a bachelor of arts in journalism from Texas A&M University. She is the founder of Hennessey PR Consulting and also writes for the “Ask Mom” column at OnlineRI.com. Early in her career, she worked as an assistant editor in Seattle. more
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