Updated June 27 at 1:27pm
Marketing
71 results total, viewing 51 - 60
First impressions make a difference when the goal is winning a new customer, moving up the career ladder, gaining acceptance to a group or, of course, attracting a new special friend. That's a lot to ask when some experts say first … more
PROVIDENCE - The owner of Daniel Chapter One, a self-proclaimed health and healing ministry, pleaded guilty in federal court last week to tax evasion and selling unapproved products for cancer treatment and prevention. James Feijo, 68, … more
In his time serving as a chief marketing officer and de facto gatekeeper of a multimillion dollar budget, Chris Ciunci was regularly approached by marketing and advertising firms. But he found that they very rarely had his company's best interests … more
When Blair Fish decided to open his own agency after building a career in the advertising industry, he had a clear vision for how to make his business grow. "I learned a long time ago that you have to drive results for your clients. … more
(Updated 12:54 p.m.) Johnson & Wales University is using Forge Worldwide to help create a brand campaign and advertising strategy to help the university stand out in an increasingly competitive market, according to Harry Chapin, CEO of the Boston-based advertising agency. more
Think about the last few things you purchased. They hold the secrets to increasing your sales. Giving a seminar, I was in a stream-of-conscience talking about buying motives and why people buy. As usual I was focused on the … more
Leif Husted Jensen has joined (add)ventures as director, creative/broadcast. His work has been recognized by Cannes Advertising Film Festival, among others. He holds a bachelor's degree from the School of the Museum of Fine Arts Boston. more
Bryan Williams has been named a senior animator, motion/graphics at (add)ventures. In his new role, Williams will be responsible for the creative vision and direction of animation projects. He holds a bachelor's degree in digital arts and design … more
Benrus LLC and the Delpidio Group each have pledged $100,000 toward ATOM Media Group’s proposal, “Whatever You Do … Rhode Island.” more
Where is "value" in your sales equation? Where is "value" in your sales presentation? What role does "value" play in building customer loyalty? How does "value" help build solid business relationships? How does … more
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