Marketing
83 results total, viewing 61 - 70
Is your house ready for its closeup? more
Tom Flanagan, vice president of marketing and technology at Residential Properties Ltd., is among 10 recipients of the 2013 Tech10 Award from the Tech Collective, an association for information technology and bioscience. The award recognizes exceptional technology professionals in the state. more
Everybody knows that relationships are important. Curiously, most sales organizations do not focus on relationships as a key component of their strategy and tactics. Most sales training does not emphasize relationships or train on building relationships that are effective and sustainable. more
For millions of small businesses, a sales “pipeline” is tantamount to a business lifeline. Without a supply of new prospective customers or clients in various stages of conversion, your business can suffer long-term. That’s your pipeline. more
Marketing professionals succeed by getting to know their clients and developing creative and workable plans so the company can generate business and accomplish its mission. more
I get a ton of emails from people seeking insight or asking me to solve their sales dilemmas. Here are a few that may relate to your job, your life, and (most important) your sales thought process right now. more
Would you ever let someone you barely know design your next print advertisement for your law practice? Of course you wouldn’t. But, if you’re allowing your LinkedIn connections to endorse you for your “Skills & Expertise,” and adding this information to your profile page, you’re effectively making public statements about you and your law practice that may not be in your best interest. more
The following is an excerpt of “Law 12: Serve Memorably” from my new book, “21.5 Unbreakable Laws of Selling”: more
Social media has become a vital piece of marketing for small businesses. But many lack a specific strategy for using social media and end up with a scattershot approach that lacks punch. This misses a major opportunity to engage with customers and prospects and manage the business’ online reputation. more
As you may know, I’m a regular flyer. About 200 flights a year. Mostly on major airlines, but because I’m more interested in flying nonstop than getting travel miles or points, I take whatever airline is most convenient for my schedule. more
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