(Updated 3:43 p.m.)
Betsy Wall, the new chief marketing officer for R.I. Commerce Corp., said the commentary surrounding the new logo and slogan, “Rhode Island: Cooler & Warmer,” has helped spread the word about the Ocean State.
(Updated 1:40 p.m.)
R.I. Commerce Corp. board member Karl Wadensten on Monday said Gov. Gina M. Raimondo did the right thing in dropping the widely panned slogan “Rhode Island: Cooler and Warmer” from a $5 million tourism marketing campaign, but added there needs to be “a post mortem” on the process that led to its adoption and error-filled rollout.
MIY Story Studio, short for Make It Yours, opened Thursday on Westminster Street to encourage workers and residents to share their thoughts about Rhode Island as part of a new statewide tourism campaign.
In an unprecedented forum, four of Rhode Island’s six living governors spoke with one another for an hour about economic development, education, politics and demographics as part of Providence Business News’ 30th anniversary programing.