Media
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Lisa Tener, founder of the Bring Your Book to Life program, was recently honored at the American Business Awards with a gold award in the marketing-media category and a bronze award in the executive of the year-media category. Her eight-week program was designed to help writers turn their ideas into published books. Tener holds an M.S. in management, with a concentration in marketing, from the Massachusetts Institute of Technology. In addition to being a published author, she is a faculty member at Harvard Medical School’s continuing education program and regularly presents at the Ocean State Writer’s Conference. more
Last week, after the U.S. Bureau of Labor Statistics announced an unexpected decline in September’s unemployment rate, former General Electric Co. CEO Jack Welch questioned the credibility of the data. more
Growing up a distant cousin of Kurt Vonnegut and going to Harvard didn’t make him a novelist, but 15 years immersed in the cut-throat culture of Wall Street drove Norb Vonnegut to the pen. The stock broker turned writer, who worked at Kidder, Peabody in Providence 20 years ago, is now settled in Rhode Island and just released his third novel, “The Trust.” The thriller is about a network of financial criminals involved in adult entertainment who hide behind the Catholic Church and infiltrate a wealthy family. more
As online video gets cheaper and easier to produce, and its effectiveness as a marketing method grows, more and more small businesses are jumping in. Business owners who’ve stuck largely to text-based marketing channels such as search ads, blogs and social networks are discovering that video can be a compelling addition to a marketing mix. more
LinkedIn has become the most common social media tool used by companies on Inc. magazine’s 2012 Inc. 500 list, according to a study released Tuesday by the University of Massachusetts Dartmouth. more
The South County Tourism Council was recognized Monday by the North American Travel Journalists Association for travel reporting “excellence” in its publication, the South County Style Guide. The guide won first place for working under a marketing budget of $400,000 or less. more
(Updated, 3:20 p.m.) The Boston Phoenix will close immediately, as will WFNX.com, the company’s online radio station, reported Boston.com. more
According to preliminary data, WJAR-TV NBC 10 garnered the most viewers among adults ages 25 to 54 in southern New England for its collection of newscasts. more
A.H. Belo Corp., the parent company of the Providence Journal and three other daily newspapers, saw its net income fall 5.2 percent to $2.6 million, or 11 cents per diluted share during the fourth quarter, but moved into the black for the whole of 2012. more
Lin TV Corp., saw its profit plummet even as revenue rose during the fourth quarter and 2012 as a whole, the company reported Thursday. The decrease was mostly due to a $94 million charge from an agreement between Lin Texas, Comcast and General Electric. more
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