Updated May 23 at 11:16am
Public Relations
9 results total, viewing 1 - 9
The marketing landscape has undergone a radical transformation since the advent of the information age. Companies used to be in control of their relationships with customers and could use the traditional sales-funnel model to push the prospects … more
It was an early-morning meeting chaired by the SVP. There wasn’t any reason to anticipate fireworks this particular day so the atmosphere was, to say the least, rather relaxed. A sales manager was the last to arrive, whispering to the person next to him as he sat down, “All I want to do is sell.” more
On any day, a business may encounter a crisis situation that threatens to undermine its good will in the community and may result in substantial legal exposure. In a crisis, it is critical that company executives hear viewpoints from both lawyers … more
Senior associate at Union Studio Architecture & Community Design discusses the importance of the “Passive House” certification. more
The Southeastern New England Chapter of the Public Relations Society of America has announced its 2015 Excellence Awards, recognizing the area’s best public relations work in the past year. more
Eileen Howard Boone, CVS Caremark Corp. senior vice president of corporate social responsibility and philanthropy, recently received the Charles H. Moore Award for leadership and corporate community engagement during the 2014 CECP Summit. Boone was recognized for her philanthropic leadership and achievements, including the creation of the All Kids Can program, as well as her role in the decision to ban tobacco products in all 7,600 stores. Under her leadership, CVS Caremark Corp. has donated nearly $75 million in 2013 to promote better health. more
The dean of the University of Rhode Island College of Arts and Sciences has appointed Adam David Roth as interim director of the Harrington School of Communication and Media as the school prepares to embark on a national search for a permanent director. more
Duffy & Shanley’s public relations team has won four awards through The Publicity Club of New England’s annual Bell Ringer Awards, announced June 9. more
Today, the customer story is simple. Loyalty ranges from nonexistent to temporary. Mining the Internet is second nature, relying on smartphone apps to cut through the clutter. With an endless array of channels available, engaging customers can be an exercise in futility. more