Updated December 4 at 12:26pm
Tourism
173 results total, viewing 111 - 120
Since October, I have been chairing a House commission studying the potential for growing tourism through a coordinated marketing effort. I sponsored the bill creating this commission because I firmly believe Rhode Island needs an ad campaign that effectively conveys our state’s unique identity to tourists. more
(Updated 1:40 p.m.) R.I. Commerce Corp. board member Karl Wadensten on Monday said Gov. Gina M. Raimondo did the right thing in dropping the widely panned slogan “Rhode Island: Cooler and Warmer” from a $5 million tourism marketing campaign, but added there needs to be “a post mortem” on the process that led to its adoption and error-filled rollout. more
Betsy Wall, a month into her job as chief marketing officer for R.I. Commerce Corp., turned in her resignation Friday, a casualty of the flawed rollout of the state’s new tourism and economic development program. Along with Wall, the new slogan, “Rhode Island: Cooler and Warmer,” was dropped from the campaign. more
(Updated 3:43 p.m.) Betsy Wall, the new chief marketing officer for R.I. Commerce Corp., said the commentary surrounding the new logo and slogan, “Rhode Island: Cooler & Warmer,” has helped spread the word about the Ocean State. more
Bristol is one of the 18 most fascinating small cities and towns to visit in the country, according to Expedia.com. more
IndieWhip, the company that made the Rhode Island tourism video featuring Iceland footage, says, “It’s going all in on Rhode Iceland.” more
Everyone is a marketing expert. It is frankly one of the worst things about working in my industry. Not to sound pretentious, but great advertising is art. Only harder. more
PROVIDENCE – Mayor Jorge O. Elorza has named Stephanie Fortunato to serve as director of art, culture and tourism for the city. A graduate of Providence College and Brown University, Fortunato has worked for the city since 2008, most … more
PROVIDENCE – Reaction to Rhode Island's new slogan, "Rhode Island: Cooler and Warmer," has been anything but lukewarm. The logo was designed by Milton Glaser, creator of the "I Love New York" slogan. It was unveiled March 28 along with a … more
Rhode Islanders will be debating the quality and effectiveness of the state's new tourism and economic-development initiative, "Rhode Island: Cooler and Warmer," for quite a while. What should not take long to evaluate, however, is the … more
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