Updated September 24 at 6:27pm
Tourism
173 results total, viewing 1 - 10
“Rhode Island: Cooler & Warmer” may be no longer, but it sparked the imaginations of many who turned to the Internet with their own ideas for state slogans. more
(Updated 3:43 p.m.) Betsy Wall, the new chief marketing officer for R.I. Commerce Corp., said the commentary surrounding the new logo and slogan, “Rhode Island: Cooler & Warmer,” has helped spread the word about the Ocean State. more
Everyone is a marketing expert. It is frankly one of the worst things about working in my industry. Not to sound pretentious, but great advertising is art. Only harder. more
The state has a new tourism logo and marketing campaign: “Rhode Island: Cooler and Warmer.” Gov. Gina M. Raimondo and the R.I. Commerce Corp. on Monday unveiled the new campaign and slogan. more
(Updated 1:40 p.m.) R.I. Commerce Corp. board member Karl Wadensten on Monday said Gov. Gina M. Raimondo did the right thing in dropping the widely panned slogan “Rhode Island: Cooler and Warmer” from a $5 million tourism marketing campaign, but added there needs to be “a post mortem” on the process that led to its adoption and error-filled rollout. more
(Updated 3:10 p.m.) The seasonal ferry service between Providence and Newport proved to be a success, the R.I. Department of Transportation said Friday. more
What if the National Rifle Association is right that the no-fly list shouldn’t be used for denying people guns, as President Barack Obama has urged and Connecticut Governor Dannel Malloy has said … more
Getting a "World Heritage" designation for Newport is no easy task, but with a tip from the National Park Service, Newport is trying again and adding Providence into the mix. There are only 23 World Heritage sites in the United States. The … more
Rhode Islanders will be debating the quality and effectiveness of the state's new tourism and economic-development initiative, "Rhode Island: Cooler and Warmer," for quite a while. What should not take long to evaluate, however, is the … more
Gov. Gina M. Raimondo is asking the R.I. Department of Administration to help review what contributed to the error-filled rollout of the state’s $5 million tourism marketing campaign. more
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