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From the April 27, 2009 edition ADVICE Use Google to promote your firm Type the word “dentists” into the Google search box and you’ll get about 35 million results. Something similar happens with lawyers, pizza or a wide range of other common products, services and professionals that people look for locally. More » This item is available in full to subscribers. Please log in to continue. To purchase access to this article for $5.00, click here.