(Updated 10:02 a.m.)
Three firms, including the developer of the “I Love New York” slogan, a global public relations firm and a Jamestown-based company that will engage the public, have been selected to create a tourism and business attraction campaign for Rhode Island.
The CEO of Providence Equity Partners has made the “2015 Forbes 400” list of the richest people in America, sharing space with the likes of No. 1 Bill Gates, the Microsoft mogul worth $76 billion, and No. 2 Warren Buffett, the head of Berkshire Hathaway, worth $62 billion.
In his time serving as a chief marketing officer and de facto gatekeeper of a multimillion dollar budget, Chris Ciunci was regularly approached by marketing and advertising firms. But he found that they very rarely had his company's best interests …
The state will hire a consultant to help it decide how to use $5 million to brand and market Rhode Island for tourism and economic development. One of the applicants, Atom Media Group of West Warwick, has made a public pitch for the gig, arguing that hiring an outside company would suggest the state doesn’t have the ability to market itself. Others say the state needs to hire the best candidate, regardless of where the firm is based. What do you think?