Imagine the marketing potential: Someone from a firm you’d love to do business with logs on to your company’s Web site, visiting pages that detail your products and services. You receive an instant e-mail alerting you of the visit and providing a profile of the potential customer, including contact information for the business and latest news about the firm.

An Italian IT company with U.S. headquarters in Warwick recently received almost $3 million in financing for a technology that enables businesses to experience just such a scenario.

On July 26, Turin, Italy-based IntelligenceFocus SRL closed a deal for $2 million euros, or more than $2.7 million, with Innogest Capital, an Italian venture fund.

IntelligenceFocus will invest most of the money in DomoDomain Inc., a wholly owned subsidiary that enables businesses to see who visits their Web site and track the visits, said Joshua M. Gold, the firm’s vice president of business development, who is leading the company’s expansion in the United States.

IntelligenceFocus expects its DomoDomain software service, which costs subscribers about $50 a month, to quickly become the firm’s primary revenue source, Gold said.

“DomoDomain turns out to be the most marketable of the products that we’ve developed,” he said. “From the moment we launched DomoDomain, we knew we needed to get more capital to be able to really push this product.”

The service uses a proprietary digital intelligence platform to identify companies that visit a Web site through their registered domain names and record their visits. At the same time, DomoDomain’s software automatically searches the Internet to gather information about the owner of the IP address, including contact information on the home page of their own Web sites and any news, blogs or other information available on the Web, Gold said.

In addition to identifying each visitor to a Web site, subscribers using DomoDomain’s dashboard are provided the date, time and duration of each visit, the Internet service provider that the Web visitor used, the search words or URL that brought the visitor to the Web site and the country in which the Web visit occurred, he said.

Subscribers can review each Web visit as a movie that recreates each step of the visit, documenting each Web page the visitor viewed in sequential order.

“When you log onto DomoDomain in the morning, you know from the past 24 hours who’s been on your Web site and as much information as you can possibly gather about them,” Gold said. “And then you can take that information and act upon it, so you can go make a phone call which is less of a cold call, you could use it to develop a mailing list, you could use it just to understand how your Web site’s being used.”

Further, the service enables subscribers to tag individual Web visitors and receive instant e-mail alerts whenever they return to the Web site. DomoDomain’s dashboard also provides reporting features that crunch Web visit data for basic research, Gold said.

DomoDomain’s software platform, called the Dynamic Intelligence Management System, was designed by Paola Boschetti and Maurizio Attisani, a married couple who co-founded IntelligenceFocus in 2004 to market applications of their digital intelligence software.

Boschetti and Attisani started by focusing mostly on developing homeland security applications for European governments and internal security applications for large companies, he said.

Gold, a native Rhode Islander who joined the company in 2005, oversaw the opening late last year of offices on Jefferson Boulevard in Warwick and in San Mateo, Calif.

An attorney who worked several years for the law firm Edwards Angell Palmer & Dodge, Gold was recruited to help IntelligenceFocus break into the U.S. market by angel investors he had done business with while helping run a Pawtucket-based family business called Laservall North America, which markets laser technology developed in Italy.

Gold said he hopes to quickly grow DomoDomain’s business by partnering with Web site hosting companies, online professional directories, trade show organizers and public relations agencies, which can offer their clients and customers DomoDomain as a value-added service.

“Most trade shows now have your virtual booth that anyone can go visit before the show and contact you or not,” he explained. “But we would be able to provide trade show organizers and event organizers with the ability to tell their customers who’s visiting their Web presence before the show.”

In addition to DomoDomain, IntelligenceFocus also is actively marketing a software service called Community Watchdog, which analyzes and filters online content for social networking Web sites and content-sharing Internet communities, Gold said.

“Sites like YouTube have problems with people uploading copyrighted materials, and kids’ sites have problems with sexual predators and people using inappropriate language – things happening on the network that could create liability for the company or could harm the users,” Gold said. “We said, ‘OK, we can create a solution called Community Watchdog, which will be triggered every time an upload event happens – every time you type in a new line of chat and press send, or you upload a document, photo, movie – we can grab that content, analyze it and determine whether it meets the risk criteria that the company has set.” •