Acquisition expands GoGo Cast’s reach in the social-based networking space giving businesses a hyper-local promotional solution that delivers real-time messaging to consumers through a mobile application
CRANSTON, RI – July 23, 2012 — GoGo Cast Inc., a global leader in dynamic content and digital merchandising in the place-based Digital Out of Home (DOOH) space announced today that it has executed an agreement to acquire Dingo Mobile Inc. (www.dingomobile.ca), who specializes in the development, deployment and management of social-based mobile applications for iPhone®, iPad® and Droid devices. GoGo Cast will acquire all assets, source code and subsequent patents to the Dingo Mobile Events application, including the recently announced GoGoMobile™ application.
GoGo Cast’s GoGoMobile application improves marketing ROI by delivering meaningful and significant offers, called GoGo Deals™, when and where the shopper wants them using geo-fencing technology. The mobile platform is both location-aware and time-sensitive allowing consumers who are interested in finding sales and specials on their favorite products to set triggers that notify them when deals become available in their area. GoGoDeals are easy to redeem at the local dealer and do not require the hassle of bar codes, coupons and credit card subscriptions. GoGoMobile’s popularity element, which is integrated with Facebook® and Twitter, gives users the capability to share information and add new deals they find, as well as invite friends to GoGoMobile directly from their mobile device.
“This acquisition brings a tremendous opportunity for brands and vendors to extend reach beyond the traditional social media engagement,” said David Paolo, President and CEO of GoGo Cast. “Dingo Mobile’s team of social networking experts coupled with GoGo Cast’s unique digital signage marketers will provide a cost-effective and highly efficient means for marketers to engage consumers with information and offers they are looking for and connect them with the businesses that are providing it.”
Dingo Mobile created the first geo-social, time-sensitive mobile application. This hyper-local promotional solution lets marketers get their message out instantly, exactly where users are looking to find it, act on it and share it with their peers. The application’s proprietary Facebook® integration allows users to import a pre-filtered set of friends based on their current location and relationship and share the deals they find with them. This flash marketing technology gives businesses an opportunity to make their brand part of a new social space, delivering messaging when and where consumers are about to make a purchase decision.
“We are very excited to have our mobile products be a part of the strong GoGo Cast brand of digital media solutions,” said Daniel Wilchesky, CEO and Co-Founder of Dingo Mobile Inc. “GoGo Cast’s current network has an enormous reach of critical mass consumers hungry for the best geo-targeted deals and events available and the collaboration of both of our offerings will prove to be a win/win for marketers.”
GoGoMobile’s application is integrated with GoGo Cast’s in-store GoScreen™ network enabling user engagement with deals and offers at all touch-points from discovery to purchase. GoGo Cast’s premier digital in-store displays enhance customers’ in-store experience and give vendors the opportunity to highlight key selling points, complementing traditional point-of-purchase advertising. GoGoMobile offers a full-featured vendor portal for creating, distributing and managing ‘Deals on the Go’™ campaigns, as well as a HTML5 website specifically formatted for smart phones using geo-fencing for deal location.
Vendors and dealers interested in finding out more about these unique mobile advertising and digital signage marketing solutions can call 877-320-GOGO to speak to a GoGo Cast digital media consultant or visit www.gogocast.com.
About GoGo Cast, Inc.
GoGo Cast, Inc. is an on-demand, out-of-home digital media company that enables customers to directly communicate with their clientele across vertical markets. Using an aggregated network of digital media and audience-targeted content, GoGo Cast delivers direct-to-consumer advertising that enables retailers, brands, manufactures, advertisers and promoters to reach highly targeted audiences, influence brand choice and receive measurable results. With GoGo Cast’s content network and commercial grade digital screens, advertisers can deliver messages that influence consumer buying decisions at the right place, at the right time.
About Dingo Mobile
Dingo Mobile, Inc, based in Toronto, Canada, is a mobile software and brand developer that has built a patent pending software platform that is both context and ambience aware. The integrated social network combines time and location with consumer interests, enabling the company’s first two brands, GoGo Deals and Dingo, to provide its users with highly targeted, relevant and uniquely exciting offers within both the deal and event verticals.
Facebook® is a registered trademark of Facebook Inc.
GoGo Cast Inc. Contact: Juli Dexter
Phone: 877-320-GOGO
Mobile: 401-256-6115
Email: jdexter@gogocast.com
Web: www.gogocast.com
