PROVIDENCE, R.I. (January 4, 2011) – (add)ventures, a multidisciplinary brand communications firm, has received The Summit Emerging Media award, recognizing the company’s innovative work for the Florida International University’s Be the Boss Challenge. (add)ventures earned the recognition facing tough competition from companies across 24 different countries.
“It is always an honor to be recognized for our hard work and service, but this Summit award is doubly rewarding because it recognizes (add)ventures leadership in the communications field as well,” said Stephen Rosa, president and CEO of (add)ventures. “Our clients rely upon (add)ventures’ fresh and innovative solutions to their biggest business and communications challenges. This award is a testament to our team’s intelligence, creativity and methodologies that really set (add)ventures apart.”
Rosa added, “This award also validates the tremendous trust and faith a bold, innovative client partner like FIU places in us. Their courage to be innovative and “uncommon” has made FIU a global leader in education … A world leader that (add)ventures is always proud to support.”
The MBA at FIU Be the Boss Challenge campaign generated word of mouth and viral buzz about the master’s of business degree programs at FIU among thousands of young professionals through events and online communications. The project utilized a wide range of marketing disciplines, such as experiential marketing, social media, web, video and community engagement. This helped to generate awareness among prospective students, built pride and word of mouth among alumni, and reinforced the ‘Uncommon Thinkers’ brand.
The Be the Boss Challenge was an interactive component that put participants in charge with interactive role-playing. A mobile office was created and driven to local hotspots around Miami Dade and Broward counties. Inside the office were two improv actors who engaged participants in fun and outrageous business dilemmas, all while considering the benefits of getting an MBA at FIU. Videos of the participants were hosted on a branded Facebook applications where people could vote for their favorites. The “best boss” was chosen by popular vote and received an Apple iPad.
The Summit Emerging Media Award was created to identify the world’s communication pioneers. The award is meant for those whom are pushing the bounds of the communication realm, exploring and examining all forms of emerging media. (add)ventures won the Leader Award, which recognizes directing movement and helping to lead the industry. Winners are thought to be pacesetters in all of emerging media.
The Summit International Awards (SIA) organization was founded in 1994. The organization conducts the Summit Creative Award, the Summit Marketing Effectiveness Award and the Summit Emerging Media Award. The 2010 competition is the 16th year for the creative competition. Additional information about the Summit International Awards organization, its competitions and winning firms can be found on the Summit Awards website at www.summitawards.com.
To learn more about (add)ventures or to read about recent projects and accomplishments, visit www.addventures.com or like (add)ventures on Facebook at www.facebook.com/#!/addventurists.
About (add)ventures:
(add)ventures, a multidisciplinary brand communications firm and Minority Business Enterprise headquartered in Providence, R.I., combines strategic intelligence and creative genius to inform, inspire, recruit and retain brand stakeholders. The company works with Fortune 500 companies, industry and innovation leaders, leading universities, major non-profits, and governments to create unique, multidisciplinary brand communications. The (add) in (add)ventures represents the aligned dynamic disciplines of brand stakeholder communications – marketing, branding, public relations, advertising, and corporate, cause and employee communications – all services that (add)ventures integrates to build brands and brand loyalty.
