Marketing

Is there anyone who doesn’t like bunnies? May 12

Fortune Magazine and the Initiative for a Competitive Inner City have selected (add)ventures as part of its 2012 Inner City 100, a list of the fastest-growing inner city companies in the country. May 11

Navigating the world of social media can be tough, especially for small businesses whose time and resources are particularly finite. As the Internet ingrains itself even further into people’s lives and consumers check reviews, prices and sales online all before stepping foot out of the door, a strong Web presence can be the key to success – so long as business owners don’t get overwhelmed by the options, say social media and marketing specialists. May 5

Alex and Ani Inc. and Bloomingdale’s have formed a partnership to sell the Cranston-based jewelry maker’s products at the department store’s flagship Manhattan location, Alex and Ani CEO Giovanni Feroce announced Thursday. May 3

Slowly but surely, many business owners are realizing that Twitter is a terrific (and free) tool for a variety of business purposes, including marketing, customer service, branding and PR and generating leads. Those who use it effectively are generating traffic for their websites, building networks and getting closer to their customers. Apr 21

Measuring the ROI of social media? There’s a laugh, and a joke. Apr 21

There are no two companies that train alike. Some go all out. Some do little or none. From my personal observation over the past five years, training (especially sales training) is in decline. Training budgets follow the economy and corporate profits. Apr 14

Owner and CEO of Kick-Butt Marketing talks about her firm’s recent recognition from Constant Contact. Apr 11

After 75 years, New England Pest Control has officially changed its name to Big Blue Bug Solutions, the extermination company announced Monday. Apr 9

I’m celebrating my 20th year of writing about sales, networking, loyalty, trust, attitude, leadership, business social media and personal development. Apr 7