WAKEFIELD, Mass. – The Hockey East Association, a highly competitive regional collegiate hockey conference, has signed Providence-based Eident Sports Marketing to manage and market the Hockey East sponsorship program.
Details of the exclusive multi-year deal were not disclosed.
“We are thrilled to be aligning Eident with Hockey East and its 10 men’s programs and eight women’s hockey teams,” John Mathews, president of Eident Sports, said in a statement this week. “We are looking forward to creating unique sponsorship and branding initiatives through the conference championships and season-long opportunities.”
“This partnership is long overdue,” said Hockey East Commissioner Joe Bertagna. “We have been looking for an organization that understands us, understands our culture, and, most importantly, is committed to making Hockey East an everyday priority. We believe we have found that in Eident.”
The Hockey East Association is a 10-team National Collegiate Athletic Association Division I hockey conference with offices in Wakefield, Mass. Founded in 1983, it has won four NCAA championships in 13 years. Its eight-team women’s league began play in 2002. For more information, visit www.hockeyeastonline.com.
Eident Sports Marketing is a full-service sports marketing firm based in Providence. For more information, visit www.eidentsports.com.
