CANTON, Mass. – Dunkin’ Donuts today announced it has signed daytime TV host Rachael Ray as its new brand representative.
Ray is best known for “Rachael Ray” on CBS and the Food Network’s “30-Minute Meals,” whose simple recipes feature inexpensive ingredients. She also hosts Food Network’s “Tasty Travels,” is editor-in-chief of Every Day with Rachael Ray, a food and lifestyle magazine, and is the author of more than a dozen cookbooks.
“Everyone always asks me how I manage my schedule, and the answer is coffee,” she quipped. “Having grown up in the Northeast, I have a longstanding and deep appreciation for Dunkin’.”
Besides appearing in a multiplatform marketing campaign, Ray will work with the Dunkin’ culinary team as it develops new “better for you” food and beverage options.
“Rachael’s philosophy of creating quality meals quickly and without pretense for busy people living busy lives is the same driving force behind the Dunkin’ Donuts brand,” said Robert Rodriguez, Dunkin’ Donuts brand president.
Ray is to be featured in TV, radio, print and online ads, in-store marketing and personal appearances, in a campaign that will run through 2010. Her first TV ad is slated to air next month.
Dunkin’ Donuts, founded in 1950, is the nation’s top retailer of coffee by the cup, selling 2.7 million cups per day, and has more than 7,200 restaurants in 30 nations. It is a subsidiary of Dunkin’ Brands Inc. Additional information is available at www.DunkinDonuts.com.
