New services help D3Logic build revenue, clientele

Ralph R. DelMonico Jr. has taken great strides since 2000, when he bought D3Logic Inc., to transform the company so it can meet a wide array of its customers’ needs.

D3Logic used to focus primarily on pre-sorting and preparing mail for clients before it went to the U.S. Postal Service – which, in turn, gave the company a discount on postage that was passed on to its customers. And D3Logic still does that.

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But after about $7 million in capital expenditures, the company also offers print-on-demand services, fulfillment and distribution services for products and literature, direct mail design and marketing services. It also has an increased capacity for electronic statement/billing processing and rendering thanks to its recent acquisition of a Cranston-based company, Document Technologies.

“People are looking for one-stop shopping,” he said. “They are looking for someone who can take the entire thing away from them so they can focus on their core competencies.”

Banks, insurance agencies, credit unions, trade organizations and colleges and universities comprise the majority of D3Logic’s customer base. As a business process outsourcing company, D3Logic is, in essence, an extension of their operations, DelMonico said.

DelMonico said passing savings like that to its customers is how the company has been able to grow so substantially during the past seven years.

“From 2000 to now we’ve grown 18-fold. … I envision in the next five to 10 years, we very easily could be a $50 million company.”

In 2003, the company expanded by opening a 40,000-square-foot facility in Avon, Mass., which provides the same functions as its 40,000-square-foot facility in East Providence, where the company is headquartered.

The Avon facility serves two purposes – to service customers in the Boston area, and to provide a place for disaster recovery if anything were to happen at the East Providence location.

More recently, D3Logic opened a 100,000-square-foot warehouse in Canton, Mass. strictly for fulfillment purposes. The warehouse holds inventory that is picked, packed and shipped to whatever location the customer indicates.

In addition, D3Logic has gotten into the quality control business. It will receive product, sometimes from overseas, and it will check the product against quality standards and then repackage it and either store it or send it back out.

The company employs 70 people in Rhode Island, 30 in Avon and 10 in Canton.

And D3Logic is looking to add another 40,000-square-foot facility, this time on the West Coast, which could add another 10 to 15 employees to its payroll. The fulfillment/distribution facility would cut shipping costs for the company’s customers with clients on the West Coast in addition to growing D3Logic’s business in that region.

DelMonico said he also sees a growing demand for personalized direct mail and personalized URLs for marketing, which D3Logic also offers.

“That’s where our business is growing … and that’s where we’re making the investment,” he said. D3Logic is adding programmers to the company’s work force, along with more customer service and sales representatives.