MIDDLETOWN – The head of local technology firm Rite-Solutions has won praise in a new book about the power of iconoclastic thinking.

In his new book, “Iconoclast: A Neuroscientist Reveals How to Think Differently” (Harvard Business Press, 2008), Emory University professor Gregory Berns commends Rite-Solutions CEO Jim Lavoie and his partner for creating a company culture that he says promotes innovative thinking.

Berns writes that Lavoie and his partner, Rite-Solutions president Joe Marino, have “formed a company whose founding principle is the creation of a culture that fosters fun and innovation. … Lavoie and Marino are not iconoclasts, but they are attempting to coax potential iconoclasts out of their shells.” •